Gramedia Presents Online Virtual Festival 2022 #UnlimitedCollaboration on its 52nd Anniversary

Kapanlagi.com - Since its establishment on February 2, 1970, Gramedia has rapidly developed into one of the largest retail companies in Indonesia. Starting from a 25m2 store on Gajah Mada Street, Jakarta, Gramedia now has 120 stores spread across 33 provinces and 54 cities throughout Indonesia.

Gramedia continues to strive to realize its mission to contribute to the intellectual and enlightening development of the nation through the dissemination of information and knowledge. The journey to 52 years of age is inseparable from the support and involvement of the Indonesian community, even in the midst of unpredictable situations until today.

Despite the situation, Gramedia invites the public to continue celebrating ideas, inspiring each other, and collaborating within the creative literacy ecosystem. In support of this initiative, Gramedia presents the Online Virtual Festival 2022: Gramedia Unlimited through the theme #CollaborationWithoutLimits by providing a platform filled with various inspiring content and activities.

1. Inspiration Room

Online Virtual Festival 2022: Gramedia Without Limits / Photo Credit: Personal Documentation

The implementation of the Online Virtual Festival 2022 is presented in a microsite with the domain www.gramediatanpabatas.com, which can be accessed by the entire Indonesian community. It includes the Inspiration Room, Innovation Gallery, and Collaboration Zone, which were launched on February 2, 2022.

In the Inspiration Room, visitors can enjoy educational content such as talk shows and webinars featuring inspirational speakers such as Leila S. Chudori, Naela Ali, Valerie Patkar, Maman Suherman, Dr. Meta Hanindita, Xander's Kitchen, A. Helwa, which is broadcast live from Pakistan, Oh Su Hyang, which is broadcast live from Korea, Emka, Baim Wong, Helobagas, and many others.

2. Innovation Gallery

Online Virtual Festival 2022: Unlimited Gramedia / Photo Credit: Personal Documentation

In the Innovation Gallery, there is a film TAK ADA YANG GILA DI KOTA INI (There Is No Madness in This City) by Wregas Bhanuteja from Rekata Studio, which won Best Short Film at the Indonesian Film Festival (FFI) 2019. This exclusive short film is free and can be watched by visitors.

In addition, if visitors want to fulfill their needs, Gramedia also provides various services for various interesting Gramedia products. There is Gramedia GO, which provides more than 100,000 book titles, including pre-order books, new books, and old publications. There is also the Gramedia Pesan Antar express delivery service. Furthermore, through the Gramedia Authorized Store, customers can also get Gramedia products through their favorite marketplaces. Still in the Innovation Gallery, there are also various e-book and ePerpus products.

3. Collaboration Zone

Online Virtual Festival 2022: Gramedia Unlimited / Photo Credit: Personal Documentation

In the Collaboration Zone, Gramedia presents merchandise in the form of shoes collaborated with local brand NAH Project and local artist Monez. These NAH Project shoes painted by Monez are exclusively produced in only 520 pairs with a price of Rp560,000 per pair, which can be pre-ordered through all Gramedia and NAH Project sales channels both online and offline.

Still in the same space, the Collaboration Zone, Gramedia also collaborates with Repaint Indonesia in a program to auction three London Taxi bicycles, each painted by renowned local artists Bunga Fatia, Mohammad Taufiq (Emte), and Shane Tiara. The proceeds from the auction of these three bicycles will be distributed to the Responsive Chakra Abipraya Community, a social organization focused on child nutrition and psychosocial improvement programs. This community moves quickly to assist areas affected by natural disasters.

4. Massive Discounts

In this 52nd anniversary series, Gramedia also provides various discounts and flash sales for Gramedia's best products that can be participated by customers through live shopping on Tiktok @gramedia.

Gramedia also offers a 30% discount for BNI Debit Card and Credit Card users for all Gramedia publications. Specifically for BNI Debit Card users with a minimum transaction of Rp 250,000 and a maximum transaction of Rp 750,000, and for BNI Credit Card users with a minimum transaction of Rp. 200,000. Gramedia also offers a 30% discount for all purchases of Gramedia publications.

Not only that, for every pre-order of Gramedia x NAH Project x Monez sneakers merchandise, customers will get a Rp 125,000 discount by making payments using BNI Debit and Credit Cards. Furthermore, for CIMB Niaga users, customers will get a 30% discount specifically for the purchase of all Gramedia publications with a minimum transaction of Rp. 150,000 and a maximum transaction of Rp 1,500,000, and will also get a direct discount of Rp 125,000 for pre-order of Gramedia x NAH Project x Monez sneakers merchandise.

"In the midst of uncertain situations like this, we continue to strive to improve the quality and quantity of our products. Together with many talents and parties with the same vision and mission, we also strive to present various innovations to provide the best products and services. This spirit is what we maintain and hope to benefit the Indonesian society. This is also the inspiration for Gramedia's 52nd anniversary theme, which is #UnlimitedCollaboration," said V. Sugiarto as the Operation Director of Gramedia.

(kpl/pur/gtr)