Back to Offline, Urban Sneaker Society 2021 Becomes the Center of Attention for Millennials and Even State Officials

Kapanlagi.com - After being held virtually, the Urban Sneaker Society 2021, together with Bank Mandiri, finally took place offline at the Jakarta Convention Center. Taking place from 2 to 5 December, the annual event received positive responses and was even visited by more than 15,000 visitors.

The Urban Sneaker Society 2021 event returned with more than 70 local brands, ranging from streetwear brands, sneaker markets, and tightly curated thrift areas. Not only that, there are also other exciting content such as the NFT gallery by Solana, the Sneaker Museum presented by the Indonesian Sneaker Team community, and the automotive exhibition presented by Outbreak.

1. Instagrammable

Organized by Solana, the NFT Gallery becomes an instagrammable place for visitors of the Urban Sneaker Society. Tamar Menteshashvil, Ecosystem Growth from Solana Labs, stated that Urban Sneaker Society 2021 is an extraordinary opportunity for the Solana ecosystem to showcase its community's strength, as well as the artists who have a global audience. Collaborating with PINTU, this NFT Gallery serves as a means of educating visitors to obtain interesting information about the world of NFT.

"Urban Sneaker Society is an annual event that is eagerly awaited by many people, especially Gen-Z and millennials, who make up the majority of PINTU users. During the event, we saw that our average organic app install increased by more than 40% per day." explained Timothius Martin, Chief Marketing Officer.

2. Menuai Antusias Tinggi

Special

As one of the activities that attracts a high level of enthusiasm every year, the Raffle event organized by Bank Mandiri has garnered high enthusiasm from visitors. This year, the grand prize of a BMW E30 car and dozens of shoes were successfully taken home by visitors.

"We are grateful that the collaboration with Urban Sneakers Society this year has run smoothly and resulted in significant transactions. We hope that this year's event can also satisfy the thirst of shoe enthusiasts for a cool gathering event. Hopefully, this collaboration can continue next year," said Rudi As Aturridha, Corporate Secretary of Bank Mandiri.

3. Beri Hadiah Spesial

Equally interesting, visitors to Urban Sneaker Society 2021 also gave away a Raffle prize of a PlayStation 5 that could be obtained at the Blibli booth. Elsa Maria Pattie, VP of Sport & Outdoor Activities Category at Blibli, said, "Blibli is very happy to support the USS 2021 event, which is a highly anticipated moment for many Blibli customers. As an exclusive e-commerce partner, we provide an experience for customers through our omnichannel service, namely click & collect, which received tremendous enthusiasm from customers during USS."

Urban Sneaker Society 2021 is still touted as a good sign for the economy. Not only does it stimulate the growth of SMEs, but this event also serves as an example for similar events to be held in the future.

(kpl/frs)