Presenting the Music Mind Market Segment, Radio Fest 2021 Invites Indonesian Youth to 'Be Better Together'

Kapanlagi.com - Anak Radio, a combined team of radio stations owned by the Mahaka Radio Integra (MARI) group consisting of Jak fm, Gen fm Jakarta, Gen fm Surabaya, Hot fm, Kis fm, Mustang fm, and Most Radio, presents Radio Fest 2021. This is a form of synergy in facing the COVID-19 pandemic in a positive way.

Carrying the theme 'Be Better Together,' Radio Fest is a virtual event with Music, Mind, and Market segments resulting from collaborations with various parties. The event was broadcasted on Sunday (12/12) through the Gen. 98.7 FM Youtube Channel.

"Radio Fest is a special offering at the end of the year from MARI's radio stations for Indonesia. We intentionally invite young musicians and content creators to collaborate to show that the young generation of Indonesia still has a great opportunity to create and it is easier to progress together," explained Raditya Hardanto, Corporate Brand & Product Manager of MARI.

This virtual event also demonstrates MARI's readiness to welcome 2022 through its creative content products.

1. MARKET and MUSIC Segment

Radio Fest 2021 / Photo Credit: Personal Documentation

Radio Fest will be opened with the Market segment as a pre-show, offering the concept of live shopping and bidding for various products. It will be followed by the Music segment, featuring various collaborations between local and international musicians, including JVKE and Vaultboy. Both of them are popular musicians whose music works have gone viral among netizens.

The performance of local young musicians such as Kaleb J, Marion Jola, Juicy Lucy, and Mahalini also enliven this segment. Not less exciting, newcomers Jayezmaail and Calliope are also present, two musicians who have become the top choices from the Music Submission Radio Fest event in August 2021.

2. MIND Segment

Radio Fest 2021 / Photo Credit: Personal Documentation

Radio Fest also presents the Mind segment, which takes the entertainment concept from engaging conversations between radio presenters, local podcasters, and special guests. Mind is a collaboration segment between MARI radios and NOICE, featuring their original podcast talents, namely Randhika Djamil and Awwe from the Berizik podcast, as well as Remin and Molan from the Kagak Abis Pikir podcast.

Adding to the excitement of the Mind segment, Radio Fest also invites Patra, Diaz, Dhika, Kemal Pahlevi from the Ancur Podcast, and Berliana Lovell for collaboration.

"We intentionally bring together talents, especially from the MARI and NOICE radio groups. This collaboration is expected to give a positive impression to the younger generation to always create despite the pandemic, collaborating with individuals or groups who share the same vision and mission. We believe that by creating together, doing something together, everything will be better," continued Raditya Hardanto.

3. MARI and the Audio Content Industry

For nearly 15 years as an audio content provider group, MARI has always prioritized its vision and mission for the development of creative audio content industry. Development continues until now with the emergence of NOICE as a new local alternative platform that offers non-music audio content in Indonesia. This is also reinforced by MARI's strategy of collaborating with over 50% of the younger generation with various skills, creativity, and high enthusiasm for the world of audio content.

Along the way, MARI has shown its achievements in establishing 7 (seven) business units in the radio broadcasting industry. Each radio business unit targets specific and scattered market shares, namely JAK 101 FM, GEN 98.7 FM, GEN 103.1 FM, HOT 93.2 FM, KIS 95.1 FM, MOST 105.8 FM, and MUSTANG 88 FM. These seven radios are also part of the integrated content owned by NOICE. Thus, the diversity of content and wide market share further strengthens NOICE's potential as an entertainment destination to become even bigger in the future.

(kpl/gtr)