How to Advertise on Instagram for Beginners, Know the Steps

Kapanlagi.com - Instagram is one of the most widely used social media platforms. Not only YouTube or Facebook can place an advertisement, but Instagram can also do it, KLovers. Yes, there is a way to advertise on Instagram that you can do, especially for beginners.

If you have ever done Ads on Facebook, then you can do the same on your Instagram account. Since Instagram merged with Facebook in 2012, both advertising platforms are combined under Facebook Ads Manager. So the steps to create Instagram Ads are almost similar to creating Facebook Ads.

Now, for KLovers who are beginners and want to know how to apply for Ads on Instagram. Here are some easy and accurate ways to advertise on Instagram, as reported from various sources. Let's check it out KLovers.

1. What is Instagram Advertising?

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Not only YouTube can get Ads or advertising platforms, Instagram can also do it KLovers. You can create ads on Instagram feed and Instagram Stories through this platform. So Instagram Ads is a social media advertising platform. The number of Instagram users in Indonesia reaches 60 million users.

The most users come from young people aged 18 to 34 years. In addition, Tech In Asia also reported that 45% of users in Indonesia admit to often buying products they see on Instagram social media. So, it will be very useful to develop business through Instagram Ads.

2. How to Advertise on Instagram Part Awa

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The first way to advertise on Instagram is that you can go through several stages. The first stage is that you can enter the Facebook Ads Manager page. Make sure you are logged in to the account you use for your Facebook page. After that, please open the campaign menu and start choosing to create ads.

Later, Facebook will display two options, guided ad creation or quick ad creation. It is recommended for KLovers to choose guided ad creation so that the ads you create can be more specific. The third stage is to determine the advertising goal you want to target. There are three categories that you can choose, namely Consideration, Awareness, and Conversion.

3. Next Steps for Advertising on Instagram

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Once you have reached the third stage, you can proceed to the fourth stage. The fourth step you need to take when creating Instagram Ads is to consider the most suitable advertising goals for you. Facebook provides two types of ads for you, budget optimization and split testing.

You must choose one of these two types of ads, as you cannot use them simultaneously. In split testing, you will be asked to create two types of ads with similar content, namely content A and content B.

Your target audience will also be divided into two and will see different ads. This way, you can see which ad is more appealing and profitable. However, this type of ad requires twice the amount of budget compared to budget optimization, KLovers.

4. How to Advertise on Instagram Part Three

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After determining your advertising goals, the next step in advertising on Instagram is to name your ad. This is so that you can monitor the performance of your Instagram Ads campaign. Once done, you can choose your traffic objective. You can direct it to an application, website, messenger, or WhatsApp.

If you are running a promotional campaign, you can check the promo option to display the promotion. With Instagram Ads, you can specify target audience specifications based on seven factors such as special audience, location, age, gender, language, detailed targeting, and connections.

5. How to Advertise on Instagram Part Four

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The next step in advertising on Instagram is to choose placement, schedule, and connect with your Instagram account. If you choose automatic placement, your ads will appear on Instagram, Facebook, and all apps that have partnered with Facebook.

However, if you want to display the ad only on Instagram, you can choose to edit the placement and only check Instagram. Once done, you need to determine how long the ad will be displayed, one week, two weeks, one month, or six months.

Then, at this stage, you need to add the Instagram account you want to connect with your Facebook page. And this step is complete, then proceed to the final steps.

6. How to Advertise on Instagram Part 3

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And the last way to advertise on Instagram is by determining the format of your ad. There are five types of ad formats that you can choose according to your needs. First, there is "Carousel" which is an ad display with two or more images or videos that can be swiped by the audience.

Then there is "Single Image" which is an ad display with only one image. Next, there is also "Single Video" which is an ad with one video. Then there is "Slideshow" which is an ad with images or videos that can be swiped up to 10 images. And lastly, there is "Collection" which is an ad that can be a combination of images or videos.

Once you have done that, you can proceed to the next step which is writing the ad description. Yes, you must do this, KLovers, as one of the ways to advertise on Instagram. You can create an interesting and concise description so that each audience can immediately understand the purpose of your Instagram Ads.

Then choose a design image that matches the description of your ad. Every FB Ads format requires its own image size. Then don't forget to input the link or URL you want to go to. The last step is to make payment through a debit or credit card.

Once the payment is done, Facebook will review your ad and display it immediately if it meets all the terms and conditions of Facebook.

Those are some ways to advertise on Instagram that you can do. Advertising on Instagram is also easy, especially for beginners. Good luck KLovers.

(kpl/gen/dhm)