ISOPLUS Run Present in Surabaya: Promoting a Healthy Lifestyle, Offering Runs with Views of Historical Sites in the City of Heroes

Kapanlagi.com - ISOPLUS, the leading isotonic drink brand produced by WINGS Food, has successfully held their first running event in Surabaya, ISOPLUS Run Surabaya 2024, which took place on October 20, 2024, at Kodam V Brawijaya. Carrying the theme "Unlock Your Greatness", this event offers various running categories including 5K, 10K, Half Marathon (21K), and Kids Dash, providing an opportunity for everyone to participate in enjoyable physical activities.

ISOPLUS Run Surabaya 2024 invited 6,000 participants to run through iconic landmarks and historical sites in Surabaya, including the Surabaya Zoo (KBS), the Cow Racing Monument, Old City of Surabaya, Heroes Monument, Red Bridge, Kya-Kya, Surabaya Square, Siola Surabaya Museum, Majapahit Hotel, Bamboo Spear Monument, and Bungkul Park. Each location offers a unique experience that combines sports with cultural and historical exploration. This event is designed to support the community in building healthy lifestyle habits.

Joshua Gunawan, Marketing Manager for Ready to Drink Beverages at WINGS Group Indonesia, stated that ISOPLUS invites all segments of society to establish healthy lifestyle patterns, as running can be done by anyone. He added that in the second year of the ISOPLUS Run Series, they are conducting the '21 DAYS CHALLENGE' program for runners who register for running bundles in two cities, Jakarta and Surabaya. In this training program, ISOPLUS collaborates with professional running coach Andi Sugiyanto and Nutritionist Dr. Angela Dalimarta, Sp.GK to assist runners intensively for 21 days.

"ISOPLUS is fully committed to supporting the community in starting their healthy lifestyle habits. Your journey starts here. We intentionally created a running event like a festival, so everyone can feel joy and enjoy participating in this sport. We also made the cut-off time longer so that this event can be attended by newbie runners, not just by running enthusiasts. In the ISOPLUS Run, we invite everyone to unlock their greatness, accompanied by ISOPLUS as an excellent hydration partner for excellent people. We urge our runners to keep measuring themselves, according to their own capabilities. Listen to your body too," said Joshua.

Meanwhile, the East Java Government is committed to continuously developing sports facilities and supporting various initiatives that promote a healthy lifestyle. "I see this as a very big event because there are many categories, and the service and facility standards are akin to international events. Of course, we from the East Java Provincial Government are delighted with what ISOPLUS has done, facilitating the people of East Java and Surabaya to maintain a healthy life and increasing the number of events that continue to rise, so that the lifestyle of the people of East Java becomes healthier. The number of people employed for the provision of water stations is quite large, and the Surabaya City Government has been doing a good job of cleaning up the waste directly. The essence is that the East Java Provincial Government provides support to all parties that promote health for the community, thank you very much to WINGS, we are very grateful for always supporting us in every activity," said the Acting Governor of East Java, Adhy Karyono.

The Acting Mayor of Surabaya, Restu Novi Widiani, who was met at the ISOPLUS Run Surabaya 2024, welcomed this ISOPLUS Run as an extraordinary initiative. This is not just about running, but also about building community and raising awareness of the importance of healthy living in Surabaya. "It turns out that participants are not only from Surabaya, but also from outside the city, even from outside the island. This has a significant impact on the city of Surabaya, creating family tourism and family resilience. It cannot be denied that it certainly impacts the economic growth of Surabaya. Participants from outside Surabaya clearly stay overnight, then stay for 1-2 days, and definitely enjoy the culinary tourism in Surabaya. The economic activity can be felt in Surabaya, and hopefully Surabaya can continue to be the largest from PBRT and PRBE. Our commitment to continuously improve the infrastructure and tourist spots. We are open to national events such as ISOPLUS Run, always enhancing facilities, and most importantly, the support from the city of Surabaya itself," said Novi.

1. Proper Hydration for Post-Run Recovery

credit: ISOPLUS

Nutritionist Dr. Angela Dalimarta, Sp.GK, who was met during the Carbo Loading session one day before Race Day, provided tips on food and drink consumption to accelerate the body’s recovery process, especially for 21K runners. "Basic nutrition is needed to support the race and recovery can also be maximized. The principle is to have complete food from protein and carbohydrates, especially carbohydrates to replenish the blood sugar that has been used a lot, and then also protein because we need to restore the muscle mass that may have been lost during exercise, and our body cells are also repaired with protein. Avoid ultra-processed food, as it increases inflammation in the body, thus slowing down the recovery process. The longer the duration of exercise, the muscle fuel shifts to a mix of blood sugar, protein, and fat. If the body lacks sugar, then muscle protein is used as fuel. Isotonic drinks containing carbohydrates are the right choice before, during, and after exercise because they can quickly replace lost body fluids and maintain blood sugar levels," said Dr. Angela.

Isotonic drinks are important for hydration because sweat consists of water, electrolytes, lactate, urea, and ammonia, as well as minerals from other compounds. The effects of isotonic drinks on hydration can quickly rehydrate, replace electrolytes, and prevent hyponatremia, increase energy, and enhance performance. After the race, drink 1.5 liters per kg of body weight lost. If there is no scale, try to drink at least a few liters of water one hour after running.

2. Success from Collaborative Efforts

credit: ISOPLUS

At ISOPLUS Run 2024, ISOPLUS collaborates with talented young Indonesian illustrator, Amalia Dian, to design the exclusive jersey for ISOPLUS Run 2024. This jersey comes with a theme that highlights the characteristics of the two major cities where the event is held, Jakarta and Surabaya. For Jakarta, the jersey design features iconic elements such as skyscrapers, high-speed trains, and ondel-ondel that represent Jakarta's culture. Meanwhile, for Surabaya, the design takes inspiration from city landmarks such as Tugu Suro and Boyo, people wearing udeng headbands, the Suramadu Bridge, and ships to illustrate the Port of Tanjung Perak. Both jersey designs use blue, white, and yellow colors which are characteristic of the ISOPLUS brand.

The success of ISOPLUS Run 2024 is also due to collaboration with various parties such as Bank MAS and other sponsors. Ho Danny Hartono, as the President Director of BANK MAS, welcomed the collaboration with ISOPLUS in ISOPLUS Run 2024 as the main sponsor. "This collaboration is a manifestation of our commitment to always be present in activities that align with the interests of the community, in line with our vision to be Your Trusted Bank. On this occasion, we also introduce our latest mobile banking application, Bebas by BANK MAS." Through this application, we hope that the community can have a more practical and easier experience in conducting financial transactions."

Ho Danny Hartono added, "Bank MAS presents the mobile banking application Bebas by BANK MAS so that everyone can #BebasMulai becoming more practical, from daily transactions to realizing future dreams. Some advantages of the Bebas by BANK MAS application include ease of account opening, purchasing and paying for digital products, cash withdrawal without a card, more responsive QRIS scanning, and free bank transfers without administrative fees," continued Ho Danny Hartono.

ISOPLUS continues to consistently educate the public on the importance of #ExcellentHydration for everyone, through various sports events and other lifestyle activities. "We strive to organize family-friendly running events for all. WINGS Group Indonesia is always committed to ensuring that all good things are accessible to everyone, one of which is through the ISOPLUS RUN Series activities. We hope the community becomes more aware of #ExcellentHydration for their bodies and drinks ISOPLUS as a performance enhancer," concluded Joshua.

For more information about the ISOPLUS Run Series 2024 activities, click http://www.isoplusrun.com or visit the Instagram account @isoplus7ion. Let’s join the ISOPLUS RUN Series 2024 and UNLOCK YOUR GREATNESS with ISOPLUS!

(kpl/jje)