Meaning of Posters, Characteristics, Functions and Objectives in Conveying Information

Kapanlagi.com - Posters are one of the popular media used to convey messages. As proof, you can still find various posters attached in public places, right? Although it seems familiar with this visual media, there are still people who do not understand the meaning of posters.

The meaning of posters can be understood as an announcement or advertisement plaque that is placed in public places. In essence, posters are used to convey certain information or messages to the public.

There are many types and functions of posters in daily life. For those of you who want to know more about the meaning of posters, let's directly see the following complete information.

1. Meaning of Posters

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Talking about posters, you must have often come across them. Usually, posters are put up in public places such as markets, stations, schools, and so on. Why are they put up in public places? Because the creator wants to convey certain information or messages to the public.

According to the Great Indonesian Dictionary (KBBI), the meaning of a poster itself can be understood as a placard that is put up in public places in the form of announcements or advertisements. The function of a poster also depends on the creator's goal. For example, it can be for promotional, educational, or even propaganda purposes. In order for the message to be conveyed, the poster needs to be made as attractive as possible and prioritize visuals.

According to Azhar Arsyad, a poster is a two-dimensional visual medium that contains images and short written messages that aim to convey specific things and can influence people who see it. If you are interested in learning more about posters, please see the information below.

2. Characteristics of Posters

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After understanding the meaning of posters, now you need to pay attention to the explanation of the characteristics of posters below.

1. Simple

Simple refers to both the appearance and the message conveyed. The poster maker needs to process information so that it is easy for the audience to understand. After all, posters are only seen briefly.

2. Contains Main Ideas

The main goal of a poster is to convey a purpose. Therefore, posters must have a clear main idea. For example, on a poster during the Covid-19 pandemic, there is a picture of a person washing their hands, wearing a mask, and an ornament in the shape of a virus. Well, the main idea that can be captured from this poster is an appeal to the public to implement health protocols.

3. Contains a Slogan

A slogan is a final word that needs to be inserted into the poster. The slogan is intended to reinforce the message being conveyed.

4. Clear Writing

Clear writing on a poster is a must. If the writing is not clear, the message will be difficult to convey.

5. Colorful

Ideally, posters have colors. These colors are combined as creatively as possible to attract people to look at them.

3. Function of Posters

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As explained earlier, the meaning of a poster is a medium for conveying a message in the form of an image or visual. However, that definition alone is not enough for those of you who want to know more about the function of a poster. Therefore, it doesn't hurt to try to listen to the explanation about the function of a poster below.

1. Providing Information

The main function of a poster is to provide information. For example, there is an organization that wants to hold a general vaccination. So, to let the public know, the committee makes a poster containing information about the vaccination event, such as time, place, requirements, and so on.

2. Public Education

Posters can be used as a medium to arouse public curiosity. Therefore, posters can also be used as a medium for delivering education.

3. Entertainment

Not only practical functions, posters also have entertainment functions that can make people laugh when they see them. For example, posters of certain figures that contain iconic, funny, and teasing quotes. Gus Dur is a figure who is often made into a poster.

4. Social Control

Posters have an important function as social control. You can make them to criticize a policy that is off target. Such posters can be found at protest or demonstration events.

4. Types of Posters

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In addition to the above functions, there are still poster functions based on their types. Here are explanations about the types of posters that you can learn about.

1. Campaign posters are posters used by candidates running for election to attract sympathy and votes from the public.

2. Film posters are posters made to promote newly released or currently playing titles in theaters.

3. 'Cheesecake' posters are a term for posters used to attract public attention and interest.

4. Book and comic posters are made to promote newly published titles. This is done so that the book becomes known, popular, and sells well.

5. Propaganda posters are made to spread and convince the public to adopt a certain ideology or belief.

6. Affirmation posters are made to motivate the audience.

7. 'Wanted' posters contain information about fugitives, missing persons cases, and other searches.

8. Commercial posters are used to promote a particular product to make it known and sell well in the market.

Well, KLovers, that is an explanation of the meaning of posters, characteristics, functions, and purposes of making them that you can understand.

(kpl/gen/ans)