MMA Innovate 2025: Revolutionizing Marketing in Ramadan with a Touch of AI

Kapanlagi.com - The transformative MMA Innovate Indonesia 2025, marking the beginning of a new era in the convergence of technology and cultural commerce, especially during the Ramadan season, was successfully organized by MMA Global Indonesia, a leading industry institution in marketing and advertising. The event highlights the month of Ramadan as a significant window of opportunity for businesses, brands, and organizations.

With an engaging motto "Imagine the Future" and a visionary theme "Illuminate Ramadan with AI Innovation & Brilliance," this important conference and exhibition, held at the Park Hyatt Jakarta, a prestigious hotel in Jakarta, on January 22, 2025, has redefined industry standards and exceeded all expectations in terms of scale and impact.

1. Meeting of More than 1,000 Delegates

At the meeting of industry leaders, MMA Innovate 2025 brought together more than 1,000 delegates from Indonesia's marketing and advertising ecosystem. The conference & exhibition unites visionary leaders across the marketing, technology, telecommunications, and digital innovation sectors, fostering dynamic dialogue between the conference and the exhibition that brings together visionary leaders from the marketing, technology, telecommunications, and digital innovation sectors.

This event facilitates dynamic discussions among senior executives, decision-makers, and leading thought leaders, including CMOs, CTOs, as well as Heads of Brand, Marketing, Technology, Digital, and Planning. These thought leaders come from various brands, marketers, agencies, media companies, publishers, telecommunications companies, as well as advertising and marketing technology organizations with innovators designing the future of consumer engagement.

2. Important Insights into Consumer Behavior

MMA Global Indonesia

Held a few weeks before the month of Ramadan—when 80% of Indonesians make their largest annual purchases—this event provides timely insights to empower leaders ahead of the most important commercial season in the country, celebrated by over 235 million people. Through pioneering discussions on AI-powered innovation and strategic brand architecture, MMA Innovate 2025 reveals critical insights into the evolving consumer behavior during Ramadan, characterized by an extraordinary surge in digital engagement.

The comprehensive analysis from the conference on changing consumer dynamics has fundamentally transformed how leading organizations in Indonesia approach the upcoming month of Ramadan, truly embodying its promise to 'Illuminate Ramadan with Innovation & AI Excellence'. The convergence of retail media innovation and consumer behavior insights presented at the conference sets a clear roadmap for brands to forge more dynamic and engaging relationships during this crucial period.

A significant shift in buyer priorities has been observed, with 72% of global consumers viewing the month of Ramadan as a key time to find the best deals. Additionally, 78% of shoppers expressed openness to trying new brands during this period. These findings highlight the increasing importance of targeted and innovative engagement strategies to realize transformative potential during this unique time.

3. AI-Powered Video Content

MMA Global Indonesia

Moreover, research reveals that 96% of Indonesian consumers report increased purchase confidence after engaging with informative video content, further emphasizing the profound impact of content-driven strategies in shaping consumer decisions. This study reveals that the strategic implementation of AI-powered video content can deliver measurable business results, driving up to a 30% increase in direct purchase intent and boosting long-term brand contribution by 17%.

"The shift in consumer behavior during the Ramadan month marks a significant change in how brands drive growth," said Sutanto Hartono, Managing Director of PT Elang Mahkota Teknologi Tbk. (Emtek), CEO of SCM & Vidio, and Chairperson of MMA Global Indonesia since 2024. "In today's digital era, understanding the evolving consumer dynamics has become crucial. This conference highlights key insights into changing digital discovery trends, emphasizing the need for brands to adapt their Ramadan strategies, integrating AI and cultural intelligence. AI empowers brands to better understand behavior, predict needs, and deliver personalized experiences to achieve sustainable growth and set new industry standards."

4. Market Transformation Catalyst

MMA Global Indonesia

Shanti Tolani, Country Head and Board Member of MMA Global Indonesia stated, "The most successful brands are those that create a new paradigm where technological advancements, particularly the rise of AI and cultural authenticity coexist during the month of Ramadan. It is not just about the application of new technology—it's about fundamentally reshaping the way we connect with consumers while respecting the sacred aspects of this period. The depth of expertise shared by our thought leaders and experts, combined with the dynamic engagement of delegates, validates our industry's advanced approach to innovation while deepening our understanding of consumer needs."

MMA Innovate Indonesia 2025 stands as a defining catalyst for market transformation, providing actionable strategies for value creation during key commercial opportunities in the month of Ramadan. This revolutionary platform has outlined the complexities of AI integration in cultural commerce, building a clear path toward organizational excellence. The convergence of thought leadership and technological innovation witnessed at this summit will reshape the way businesses approach Indonesia's most important commercial month.

(kpl/rsp)