Sales Doubled, Local Brand True To Skin Gains Popularity in Shopee Live

Kapanlagi.com - Skin vitality can be influenced by changes in lifestyle and environmental conditions. Skin that is often exposed to pollution will become dry and dull. Therefore, it is very important to take care of skin health to keep it glowing. As a solution to overcome these various problems, True To Skin skincare products are available.

True To Skin itself is an Indonesian skincare brand founded by Riska Elastria on December 12, 2020. The launch of this local brand coincided with the opening of its first online store through the Shopee platform.

Riska Elastria, the Owner of True To Skin, has her own reasons for entrusting Shopee to release her first online store, namely because Shopee's support is able to maximize the potential of sellers in marketing their products.

This has proven successful, as True To Skin has achieved fantastic achievements by utilizing the Shopee Live streaming feature, with sales of this local brand skyrocketing by 2 times. Wow!

Local Brand Established Since 2020

It is known that True To Skin was established during the pandemic, precisely in 2020. Riska Elastria, as the owner of True To Skin, revealed that initially she relied on four employees in her business operations. This is certainly not an easy task, especially with the changing shopping behavior of the community, shifting to online shopping.

True To Skin, a local brand, has brainstormed to adapt and innovate, one of which is by utilizing the presence of the Shopee platform. Riska Elastria decided to open True To Skin's first online store through Shopee.

Her decision turned out to be very accurate, as Shopee successfully helped True To Skin introduce its products easily and quickly to the wider community. The great support provided by Shopee also succeeded in making her business continue to grow.

Sales Doubled

Over time, Riska also adapted by utilizing Shopee Live's live streaming feature, and the sales of True To Skin skyrocketed up to twice as much. This achievement was revealed by Riska Elastria, Owner of True To Skin, during the Shopee 9.9 Super Shopping Day event: Taking Small Steps Towards Good Habits on Monday (4/9/2023).

"When we first launched True To Skin, we immediately focused on Shopee because we saw that Shopee's user reach was very suitable for True To Skin's target audience. Thank God, the support we received was tremendous and we were able to grow this big," she said.

According to Riska, "Shopee has also provided continuous support to us from the initial launch until now, and the trust of Shopee's users has also helped True To Skin achieve extraordinary recognition for our products."

"Especially the Shopee Live feature, which helps us provide interactive services to users and even increases our orders through Shopee Live by 2 times. Through this feature, we can also carry out our mission of educating the public about skincare ingredients more easily. Thank you Shopee!"," added Riska.

Embracing the "Clean and Minimalist" Concept

The success of True To Skin on Shopee Live is certainly supported by the quality of its various products. As reported on the official website truetoskin.com, True To Skin embraces the "Clean and Minimalist" concept, and its skincare products are formulated with a combination of single active ingredients and high-quality local natural ingredients to care for the skin's health.

Interestingly, the presence of this local brand is inspired by the sensitive skin issues faced by Riska Elastria, Owner of True To Skin. This skincare product is focused on caring for sensitive skin from redness and irritation.

In addition, True To Skin products are also designed without the use of harmful chemicals, perfumes, parabens, or dyes, making them safe to use for all people, including pregnant and breastfeeding mothers. The products are also environmentally friendly and sold at affordable prices.

Riska Elastria, Owner of True To Skin, greatly appreciates Shopee for providing support throughout her business journey. Especially with the presence of Shopee Live feature that provides interactive services with users, thematic campaigns, and a series of attractive promos that greatly help sellers promote their products easily.

Thanks to the Shopee Live feature, the sales of the local brand True To Skin have doubled. This amazing achievement is certainly not separated from the role and advantages of the Shopee Live feature.

Most Preferred Live Streaming by the Community

It is known that Shopee Live is the most preferred live streaming by the community. Quoting from Populix's research entitled "Understanding Live Streaming Shopping Ecosystem in Indonesia," 69% of respondents chose Shopee Live as the most frequently used live streaming feature or Brand Used Most Often (BUMO), far exceeding its competitor TikTok Live at 25%.

Quoting from the results of the research, it is revealed that Shopee occupies the largest market share in terms of the number and value of transactions. In terms of the number of transactions (Share of Order), Shopee successfully recorded the highest market share of transactions (56%), far surpassing TikTok Live with a percentage of 30%.

Meanwhile, in terms of the value of transactions (Share of Revenue), Shopee ranks first in recording the largest market value of transactions, which is 54%, far above TikTok Live (31%).

Based on the same research, it is also noted that 60% of respondents mentioned that Shopee Live is the Top of Mind (TOM) brand, meaning it is the first brand that comes to mind when talking about live shopping in Indonesia, far surpassing its competitor, TikTok Live (30%).

Not only that, the research results also revealed that Shopee Live ranks first in the Beauty, Care & Health category (71%), surpassing its competitor TikTok (51%).

The success of True To Skin adds to the list of successful local brands that have utilized the Shopee Live feature. Interestingly, the Shopee Live feature not only provides great benefits for sellers but also for buyers.

Moreover, Shopee users can enjoy various bombastic promos ranging from Shopee Live All 50% Discount to Free Shipping Vouchers. Next, there is an inspirational story from which local brand else that succeeded thanks to the live shopping feature of Shopee Live? Stay tuned for the surprises.

(kly/tmi)