VC Sports Vidio 'Why is He Different? Bronze Winner at Citra Pariwara 2025

Kapanlagi.com - Vidio, Indonesia's leading OTT platform and the official broadcaster of the Premier League, has once again achieved recognition in the national creative industry. The Vidio sports TVC titled "Kok Dia Beda?" won the Bronze Award at the 2025 Citra Pariwara in the Digital Content - Best Use of Influencer category.

This award acknowledges Vidio's creative strategy in blending sports content, digital approaches, and the use of relevant influencers to effectively and impactfully reach audiences.

The award underscores Vidio's strength in delivering sports campaigns that are not only commercially impactful but also culturally and creatively relevant. Instead of merely localizing global football campaigns, "Kok Dia Beda?" leverages unique Indonesian cultural insights, specifically the internet phenomenon surrounding lookalike public figures, which is then packaged into a relatable, light, and entertaining story.

Through the local figure "KDB" who resembles a global football icon, Vidio successfully bridges the global broadcasting rights of the English Premier League with local humor and meme culture, creating an authentic campaign that resonates well with the Indonesian audience.

This creative approach has also had a tangible impact on the campaign's performance. The TVC "Kok Dia Beda?" recorded over 400 thousand engagements, 9 million impressions, and drove a subscription increase of more than 40%, demonstrating the effectiveness of storytelling rooted in a deep understanding of the audience's digital behavior and culture.
"We believe that a strong sports campaign must start from a deep understanding of the local audience. This award validates Vidio's creative approach in packaging the Premier League through culturally relevant storytelling while also having a business impact," said Teguh Wicaksono, Chief Marketing Officer of Vidio.

This success is the result of cross-team collaboration at Vidio. The campaign was developed by the Vidio Creative Marketing team led by Raymond Andreas Kristanto along with Mochamad Afdhal, Fakhran Farizi Firdaus, Ikhsan Chandra, and the team, supported by the Vidio Sports Marketing team led by Dioma Asatsuku Pratama, together with Muhammad Farhan and the team.

The award from Citra Pariwara 2025 further strengthens Vidio's position as the primary home of the Premier League in Indonesia, with a marketing approach that is relevant, creative, and audience-oriented. Vidio will continue to bring innovation in sports storytelling and digital creativity to provide the best experience for sports lovers in Indonesia.

(kpl/jje)