EMTEK Connect Photo Vol. 3, Optimistic Facing 2025 - Television Still Relevant Amid Digital Onslaught

During the EMTEK Connect Vol.3 event, Sutanto expressed that although this year is full of hope and challenges, they are ready to face everything. Ambitious targets have been set as key achievements, and the spirit to achieve them is very high among the EMTEK team.

In the midst of the transition of President Prabowo Subianto's government, Sutanto emphasized the importance of the media's role, especially television, in supporting democracy. He mentioned that television remains the primary source of information for the public, particularly regarding government developments and political debates.

Adi Sariaatmadja also spoke at EMTEK Connect Vol.3. He explained that Emtek Connect Volume 3 is an event to convey inspiration, strategies, and innovations from Emtek Media, covering everything from platforms, content to IT.

Harsiwi Achmad, Programming Director of EMTEK Media, added that television remains the primary entertainment choice for young generations, including Gen Z and millennials. According to recent studies, two out of three Gen Z and millennials in Indonesia watch television for more than three hours every day, and this number continues to rise.

Harsiwi also stated that studies show that the younger generation, especially Gen Z and millennials, still watch a lot of television. He noted that compared to the years 2023 and 2024, the number of television viewers among them has actually increased.

The soap opera Magic Five is a real example that television content is still relevant. This series has not only succeeded on television but is also popular on social media with hundreds of millions of views on YouTube. This success has also had a significant impact on its cast members, who now have millions of followers on social media.

In addition to Magic Five, other television channels such as Mentari TV and Moji TV also prove their relevance among young people. Mentari TV has succeeded with children's programs, while Moji TV has now become a new force in the sports world, particularly volleyball, which is now the second most popular sport after football in Indonesia.

This phenomenon shows that television can still adapt to the digital era and remain relevant for all generations. With a continuously growing audience, EMTEK is confident it can maintain its position as an industry leader with an audience share reaching 36.1 percent by 2024. Stay tuned for updates from the world of television only at KapanLagi.com, if not now, when?