Forms of Support and Assistance from Doctor Tirta and Hollywings for MSMEs Affected by Covid-19

Kapanlagi.com - Throughout this Covid-19 pandemic, the name Tirta Mandira Gundi or Doctor Tirta suddenly became popular. He is known as a figure who actively supports and reviews local brands in Indonesia through social media. In addition, Doctor Tirta has also been involved in many social actions to raise assistance to tackle Covid-19.

This time, Doctor Tirta, together with Hollywings Merchandise, is actively launching non-medical masks. The public's enthusiasm for the release of the Holywings x Doctor Tirta masks is quite high and they have been selling well.

Not only masks, they have also produced products with a distinctive 'Holywings' style. Such as cool t-shirts, jackets with cool designs, stylish hats, glasses that can be used as drinking companions at home or office. There are also limited edition Zippo lighters and calming fragrance car perfumes.

"Holywings Merchandise consists of products with a Holywings style and limited motifs. We want to promote local brands, because all of our merchandise is produced by local MSMEs," said Kevin Marketing at Hollywings Gunawarman, South Jakarta, recently.

The collaboration between Hollywings and Doctor Tirta aims to support local micro, small, and medium enterprises (MSMEs) affected by Covid-19. To advance SMEs, all Holywings Merchandise products are made by local manufacturers.

"We want to promote SMEs, especially local apparel and local tailors. The goal is for people to know that Holywings is not just a restaurant, but also a local brand made by local SMEs," said Dr. Tirta.

"All proceeds from the sale of this merchandise will be used for donations," he added.

(kpl/gtr)