Get Ready! World of Barbie: Dream Made Here Will Soon Arrive in Jakarta, the First Host in Asia

Kapanlagi.com - GOLDLive Indonesia and GandemPro, in collaboration with Immersive Events & Content, present an interactive experience from Mattel: World of Barbie: Dreams Made Here™. Indonesia is the first Asian country to host this experience after its successful runs in Toronto, Canada, as well as California and Texas, USA. The event will take place from July to September 2025 and will be held at Agora Mall, Central Jakarta.

With an area of 25,000 square feet, this attraction offers a unique opportunity for fans of all ages to truly step into the inspiring world of Barbie. Visitors can explore a life-sized Barbie DreamHouse, try out various Barbie professions showcased in several interactive rooms, and even sit behind the wheel of a life-sized Barbie Dream Campervan. Let’s check out more information about the World of Barbie below...

1. The World of Barbie Concept with International Standards

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During the press conference for World of Barbie: Dreams Made Here, Faqih Mulyawan, CEO of GOLDLive Indonesia, explained that the concept of World of Barbie has international standards and is the same as the events that Mattel has created around the world.

"The concept is that we are bringing an experience, an exhibition that meets international standards, just like those created by Mattel worldwide. This is not just an exhibition, but an immersive experience," said Faqih Mulyawan, in the Senayan area of Central Jakarta, on Tuesday (03/06).

Faqih Mulyawan also explained that World of Barbie is not only for children but for all ages who are not afraid to dream and want to pursue their dreams.

"It's an immersive experience, so the people who come are certainly for all ages, not just for children, but also for adults, for families; they can feel what it's like to be Barbie. Because we believe Barbie will be an icon for generations, for people who want to pursue their dreams, not afraid to dream. With World of Barbie, we want that spirit to grow again for the people who come, so that they can truly pursue their dreams," Faqih continued.

2. Some Activities in the World of Barbie

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Banadhi Kurnia Dewi shares a little about the World of Barbie, which will present activities that have never been seen in Indonesia before.

"We want visitors coming to the World of Barbie to feel the comfort and the fun of this experience, which is why we are introducing several activities that have never been in Indonesia before," said Banadhi Kurnia.

Bandhia Kurnia Dewi also talked about the activities available that can make visitors feel like a Barbie for a day.

"So the World of Barbie will have about eleven rooms with different themes. One of the ones I really want you all to experience is Barbie World, Barbie Camper, and there’s also the very interesting Barbie Show where you can feel like a presenter but dressed up like Barbie, sounds fun, right? There’s also a Barbie Salon, so in one day you can be a Barbie," continued Banadhi.

In addition to providing interactive experiences, the World of Barbie also showcases the inspiring history of Barbie. Visitors can explore the World of Barbie Doll Gallery, where Barbie fans from various generations can see their favorite dolls, vehicles, and Dreamhouses, while reminiscing over six decades of fun.

3. Barbie Icon for Naura Ayu

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Naura Ayu revealed that Barbie is a vessel that makes her feel confident. According to her, Barbie is a booster for today's children, especially girls, who sometimes feel limited in dreaming.

"Since I was little, I always saw Barbie as a vessel that really makes me feel confident about myself. I feel this can be one of the boosters for today's children, especially for all of us girls who sometimes feel limited when dreaming, especially since we know that Barbie can also be an astronaut," said Naura Ayu.

Naura also stated that all children should see Barbie to be inspired in realizing their dreams because Barbie always has values and follows the evolution of the times.

"Barbie always has values and always follows the evolution and development of the times, and I think that's very important because I feel I grow up with Barbie; I feel noticed by the world of Barbie. Personally, I believe all children, when dreaming big, should look to Barbie as their icon because all possibilities come from Barbie, which has 250 professions," Naura continued.

4. Ticket Prices

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The World of Barbie tickets are available in two categories: VIP and Regular. VIP tickets offer exclusive access as well as special merchandise from Mattel and the promoter, while Regular tickets provide full access to all exhibition installations. Ticket prices vary depending on whether it is a weekday or weekend.

Regular ticket prices

Weekday ticket: Rp 225,000

Weekend ticket: Rp 275,000

VIP ticket prices

Weekday ticket: Rp 400,000

Weekend ticket: Rp 450,000

Tickets can be purchased on June 5, 2025, through the website worldofbarbiejakarta.com. Specifically for purchases from June 5 - 9, 2025, there is a special offer for regular tickets.

(kpl/jes)