Kapanlagi.com - In the midst of economic conditions and public purchasing power affected by a wave of efficiency policies across various sectors, many creative entrepreneurs must adapt with new ways to survive and grow. However, behind these challenges, there remains space provided by Brightspot Holdings, a cross-generational creative entity encompassing Events, Retail Lifestyle, and F&B such as The Goods Dept, The Goods Cafe, Goods Burger, Paserba, Sporting Supply Co, Sonaa, and Brightspot Market. Brightspot Market 2025 itself aims to inspire and create opportunities for creativity, innovation, and collaboration.
Brightspot Market, the largest pop-up market in Indonesia, is set to be held again starting this week with the theme Future Archive, which is a continuation of the previous Brightspot Market theme. Future Archive emphasizes the human habit of storing valuable items as a kind of "archive" for the future. This habit also makes many quality and memorable things become more valuable in the future. The spirit of creating something good-quality-valuable is what Brightspot Market wants to bring and emphasize to the brands selling at Brightspot through the Future Archive theme.
The announcement of the Brightspot Market 2025 event was made by Anton Wirjono, the founder of Brightspot Market, through a press conference at Sonaa, Senayan Park, today. "In the midst of an uncertain economic situation, we actually see opportunities: opportunities to create, collaborate, and grow together. Our hope is that Brightspot Market becomes a stage where fresh ideas, local brands, and creative communities can shine. For tenants, sponsors, and visitors—this is an invitation to continue believing, moving forward, and creating a brighter future together."
Located at Landmark Building, Sudirman, Brightspot Market 2025 will take place over nine days across two weekends, from May 28 – June 1 and June 5–8, 2025. Brightspot Market 2025 will be the largest event ever held. It will utilize an area of 10,000 square meters at the Landmark Building, Sudirman, featuring 279 tenants, consisting of 190 retail tenants and 89 F&B tenants. Additionally, some of the tenants are multibrand stores, bringing the total number of brands participating this year to 320 brands.
Furthermore, Anton Wirjono expressed his hopes, "We know that many feel hesitant or anxious about the current economic conditions. But we believe—especially in times like these, creativity is most needed. Our hope is that this year's Brightspot Market becomes a place where that spirit grows again, alongside tenants, sponsors, and visitors who are not afraid to try new things."
For the convenience of shoppers, this year Brightspot Market is partnering again with BCA. BCA has the myBCA infrastructure that facilitates transactions and also has a strong commitment to creative entrepreneurs.
EVP Transaction Banking Business Development BCA, I Ketut Alam Wangsawijaya said, "Brightspot Market has evolved into an ecosystem that brings together local creative talents, innovative SMEs, and consumers who appreciate original products. More than that, we also want to help MSME actors who participate to enhance their brand visibility, reach new customers, and build loyalty. BCA is very enthusiastic about being part of the Brightspot Market 'Future Archive' and sees this as a good opportunity to support the development of Indonesia's creative industry and provide added value for MSME actors."
Unlike previous events held in shopping malls in Jakarta, Brightspot Market 2025 is being held in the former Landmark Building office building, Sudirman. However, its strategic location allows visitors to reach the Brightspot Market location with various public transportation options such as MRT Jakarta and Transjakarta.
Visitors can use the pedestrian path from Dukuh Atas MRT Station to the Brightspot Market location and vice versa, or use the TransJakarta bus and stop at the Galunggung Halt or Dukuh Atas Halt located right next to the Landmark Building, Sudirman. A location with easy access has always been a consideration for Brightspot Market to help visitors avoid traffic problems and available parking spaces. In addition to transportation convenience, this year's Brightspot Market is also officially partnering with Biznet for smooth internet access for visitors.
Ahmad Pratomo, Corporate Secretary of PT MRT Jakarta, stated, "MRT Jakarta is collaborating again with Brightspot Market to provide a comfortable, safe, and integrated travel experience for visitors. We believe that public transportation connectivity is an important foundation for the growth of the creative industry in this city. Through easy access to the event location, we hope to support a more vibrant and sustainable creative ecosystem in Jakarta."
"We at Transjakarta are very enthusiastic about being part of Brightspot Market at Landmark Center this year," said Fadly Hasan, Director of Business and Asset Utilization. "Our involvement is a manifestation of our real commitment to fully support the ever-growing local creative industry ecosystem in Jakarta. We will accompany the journey of visitors to Brightspot Market by providing a special shuttle service from Ratu Plaza to Landmark Center to ensure a smooth and comfortable trip. In addition, of course, visitors to Brightspot Market can easily use our regular Transjakarta services to reach the event location. We believe that with this connectivity, more people will be able to enjoy and support the progress of the local creative industry. Through this collaboration, we want to demonstrate that Transjakarta is the modern and relevant transportation mode for the lifestyle of Jakarta's residents."
Continue to monitor Brightspot Market's social media channels or contact the Public Relations Team for the latest schedule and information on Brightspot Market 2025. Download and use the Brightspot app to easily and quickly get interesting and latest promotions from all participating tenants at Brightspot Market 2025.
(kpl/jje)
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.