Risa Amel Rebranding to RISSA, Making Waves with Single 'Cadangan'

Kapanlagi.com - The talented young singer from the talent search contest Kontes Dangdut Indonesia (KDI) 2020, Risa Amel, officially announced a major transformation in her career. Now, she presents herself with a fresher stage identity, namely RISSA, under the big label Sony Music Indonesia and Floor Inc.

This bold step is taken to bring a new color to the domestic music industry, especially in the dangdut genre. The choice of the new name with the addition of a double S has a special meaning for the singer in building her new image in the eyes of the public.

"Make it two ice cubes so it's cold, so it's cool," said Rissa.

1. Stage Name Change and New Identity

Rissa with red hair © special

Not only changing her name, Rissa also brings a significant change in music genre. She is now starting to focus on exploring the hipdut genre, a blend of dangdut and hip-hop music that is currently popular among the younger generation or Gen Z.

2. Music Transformation and New Genre

Rissa leaning against the wall © special

Her strong vocal character is now wrapped in a more lively urban music touch. This change in musical direction is also accompanied by a very striking visual transformation.

3. Visual and Appearance Changes

Rissa wears a red top © special

Rissa appears bolder with expressive clothing styles and bright red hair. Although she had to step out of her comfort zone to find the right character, she admits to enjoying the transformation process very much.

"At first, it was really hard because I was already comfortable with my old image. But it turns out that when I tried it, it was fun too, so I could explore more," she said.

4. The Motivation Behind the Transformation

Rissa wears a leopard jacket © special

Rissa expressed that it feels like she is starting everything from scratch. She is actively involved in every process, from building her branding on social media, creating creative content, to delving into music concepts. This is done to present her best version as a modern hipdut singer.

5. Release of the Single 'Cadangan'

Rissa holds a necklace with her finger © special

As a sign of the beginning of a new era, Rissa released her debut single titled "Cadangan". In the making of this song, she collaborated with F4dli, a hipdut songwriter who previously found success with popular hits like "Aku Dah Lupa" and "Aku Bilang Jangan" performed by MikkyZia.

6. Official Lyrics Video and Public Response

Rissa squatting in black pants © special

The song "Cadangan" itself raises a story that is very relevant to the dynamics of modern romantic relationships. The lyrics tell the feelings of someone who feels like they are only made a second choice in a relationship filled with lies, suspicion, and divided attention.

(kpl/far/phi)