Kapanlagi.com - CATCHPLAY+, a leading OTT service provider in Indonesia, collaborates with the Indonesian Red Cross (PMI) in the #CharityintheHolyMonth campaign, which aims to raise awareness of humanitarian activities in building community resilience, support, and disaster relief management for the Indonesian people.
Both organizations will work together during this year's fasting month to launch the #CharityintheHolyMonth campaign through two separate activities: 1) Blood Donation Campaign and 2) Donation Campaign, both of which aim to encourage people to do good deeds during Ramadan.
Starting from April 13 to May 12, 2021, all blood donors, both regular and convalescent plasma donors, will receive a free 30-day subscription voucher for CATCHPLAY+. With this subscription package, users can watch thousands of hours of Hollywood, Asian, and English films and TV series on the CATCHPLAY+ website and app, including Doctor Who: Revolutions of The Daleks, Attack on Titan, Knives Out, and many more.
This initiative comes from a report by the PMI team stating that blood bag stocks have decreased by 50% during the pandemic, while the demand for blood transfusions continues to increase. There are 10 selected blood donor units (UDD) participating in this campaign, namely:
1. UDD PMI DKI Jakarta
2. UDD PMI Tangerang
3. UDD PMI District of Bekasi
4. UDD PMI District of Bogor
5. UDD PMI Bandung
6. UDD PMI Surakarta
7. UDD PMI Surabaya
8. UDD PMI Semarang
9. UDD PMI Bali
10. UDD PMI Medan
During the same period, movie lovers throughout Indonesia can also donate to PMI by watching any film in the Single Rental CATCHPLAY+ collection, including the latest blockbuster films Wonder Woman 1984, Tenet, and Monster Hunter. From each user transaction, Rp3,000 will be automatically donated, without any additional charges from the rental fee.
"We are very proud to collaborate with PMI for this campaign and contribute to the goodness, as well as provide a platform for movie lovers to donate in the holy month in an easy and enjoyable way through CATCHPLAY+," said Roy Soetanto, Chief Marketing Officer, APAC, CATCHPLAY+.
At the end of the campaign, the donations collected from all Single Rental transactions will be handed over to PMI to support PMI's humanitarian projects.
According to the Central PMI Management, the Head of the Blood Donor Unit, Dr. Linda Lukitari Waseso, said that with this cooperation, the blood supply during Ramadan will not decrease. In addition, PMI is very grateful for the assistance from various sectors, including the private sector, who have concern in the field of social humanitarian.
"With this cooperation, I hope that the blood stock at PMI during Ramadan remains stable, and this cooperation shows the role of every sector in helping PMI to provide safe and always available blood," explained Dr. Linda.
For customers in Indonesia, CATCHPLAY+ service can be accessed through the web, downloaded applications via Android PlayStore, iOS App Store, or through leading operators such as Indihome, First Media, XL Home, and Transvision. In addition, through smart TV platforms such as MiTV and LG Smart TV.
(kpl/pur/nda)
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