The Surprising Reason Joy Red Velvet Chose to Stay with SM Entertainment

Kapanlagi.com - After more than a decade with SM Entertainment, Joy, one of the members of the Red Velvet group, once again shows her loyalty by renewing her contract with the agency that has helped her rise to fame. This move signifies a long-term commitment that is rarely seen in the South Korean entertainment industry. The decision was announced on January 14, 2025, along with an official statement from the agency.

For Joy, this 10-year journey is not just about her career but also about trust and confidence. Amid fierce competition in the K-pop industry, the sustainability of the relationship between artists and agencies often becomes a public focus. With this new contract, Joy is committed to continuing to give her best for her fans.

Fans warmly welcomed this news, considering Joy's remarkable achievements not only as a member of Red Velvet but also as a solo artist and actress. So, how has this journey been built and what impact will it have on her career moving forward? Here’s the review.

1. Announcement Process for New Contract

Joy Red Velvet renews contract with SM Entertainment. (credit: instagram.com/_imyour_joy)

On January 14, 2025, SM Entertainment officially announced that Joy has renewed her contract. The agency stated that the trust built over more than a decade is the main basis for this decision.

Joy also expressed her gratitude through an official statement. She mentioned that in-depth dialogue with the agency reinforced her belief in continuing to work together.

2. Full Support from SM Entertainment

Joy Red Velvet renews contract with SM Entertainment. (credit: instagram.com/_imyour_joy)

SM Entertainment reaffirms its commitment to fully support Joy's career. Whether as a member of Red Velvet, a solo artist, or an actress, the agency is ready to provide the best facilities.

This continuity is also good news for fans, considering Joy plans to expand her presence in various fields. SM mentioned that Joy's great potential will continue to be developed.

3. A Look Back at Joy's Career with SM Entertainment

Joy Red Velvet renews contract with SM Entertainment. (credit: instagram.com/_imyour_joy)

Debuting with Red Velvet in 2014 with the song Happiness, Joy has become an important part of the group known for hit songs like Russian Roulette and Red Flavor. She also successfully launched a solo album titled Hello in 2021.

In addition, Joy has proven her talent as an actress through various dramas, including THE GREAT SEDUCER and ONE AND ONLY. Now, she is also active as a host on the TV program Animal Farm.

4. Fan and Industry Reactions

Joy Red Velvet renews contract with SM Entertainment. (credit: instagram.com/_imyour_joy)

This announcement received a warm welcome from fans on social media. Many expressed their happiness and support for Joy's decision to stay with SM.

Furthermore, industry observers praised this move as a form of stability amid the fluctuating contract dynamics in the K-pop entertainment industry.

5. What Does This Decision Mean for Joy's Career?

Joy Red Velvet renews contract with SM Entertainment. (credit: instagram.com/_imyour_joy)

With this new contract, Joy has the opportunity to explore various projects, including music and acting. This move also opens up the possibility of exciting new collaborations in the future.

SM Entertainment ensures that they will continue to support Joy in delivering the best works that can be enjoyed by global fans.

6. What are the main reasons Joy renewed her contract with SM Entertainment?

Joy mentioned trust and deep dialogue over the last 10 years as the main reasons.

7. What projects has Joy undertaken as a solo artist?

Joy released her solo album Hello in 2021 and is active in acting and hosting.

What do KLOvers think about this? Come on, write in the comments section! If not now, when?

(kpl/vna)