Aldo Sianturi Supports Independent Musicians to Develop Through Snafu

Kapanlagi.com - As a credible figure in the music industry with a wide global network, Aldo Sianturi has committed to supporting independent musicians in Indonesia through his role as Country Director of Snafu.

Snafu, a technology-based music company from Sweden, focuses on the discovery, support, and investment in independent musicians worldwide.

In dealing with issues regarding the use of generative A.I. and its controversial potential in the art world, Snafu chooses an innovative approach. Since its establishment in 2020, Snafu has developed algorithms using artificial intelligence to highlight music that is not widely known, rather than replacing human artists' creativity.

1. Investment Program

Aldo Sianturi (Credit: Special)

Aldo Sianturi said that in Indonesia, especially, there is exceptional musical talent. However, due to limited media or creative outlets, this talent goes unnoticed.

"We believe that exceptional talents are around us, but often do not receive adequate support. With Snafu's advanced technology, we hope to become a much-needed partner for Indonesian musicians in realizing their musical potential," he said.

Snafu also launched the "Song Fund", an investment program that provides initial funding for musicians' music catalogs while also providing growth strategies to expand their audience reach. This financial support is expected to empower musicians from various genres to focus on creating new music and developing their careers.

2. Opportunities for Both Established and New Musicians

Through the presence of Snafu, Aldo hopes to create opportunities for both established and new musicians to make a living from their work.

"We are aware of the financial challenges faced by independent musicians. By using A.I. to identify artists who need support, we want to open new opportunities for the music industry, allowing more musicians to make a living from their work,'" said Aldo, who previously had experience at Universal Music Indonesia, Aksara Records, Believe, Billboard Indonesia, Demajors, and ONErpm in Indonesia.

Snafu and Aldo Sianturi are committed to continuously supporting an inclusive and sustainable music ecosystem, bridging the gap and providing broader opportunities for independent musicians in Indonesia and globally.

(kpl/pur/tdr)