Shooting in Mandalika, Film Akad Helps Promote Indonesian Tourism Destinations

Kapanlagi.com - The song "AKAD" created by Moh Istiqamah Djamad (Is) is already familiar to every individual in Indonesia because it is still frequently played on radios throughout the country. This phenomenon apparently touched the heart of IFI Sinema producer Adi Sumarjono to turn it into a feature film.

After a lengthy preparation process, IFI Sinema collaborated with PT Pengembangan Pariwisata Indonesia (Persero) or Indonesia Tourism Development Corporation (ITDC), a state-owned enterprise that develops and manages the tourism areas of The Nusa Dua Bali and The Mandalika Lombok NTB, supported by E-Motion Entertainment and Perum Perusahaan Film Negara (PFN), to begin the production of the film titled 'AKAD' in February 2020. The filming process will take approximately one month.

This film stars a lineup of veteran actors including Mathias Muchus, Kevin Julio, Indah Permatasari, Nino Fernandez, Debo Andryos, and Jennifer Coppen, directed by Reka Wijaya, who is also the scriptwriter of this 'AKAD'.

The film 'AKAD' tells the story of a father (to be played by Mathias Muchus), who works as an online driver and tries every day, more importantly than finding passengers, to find a partner for his beloved daughter (to be played by Indah Permatasari), who is currently busy with her career and dreams. This romantic and family drama is wrapped in comedy that will tickle the hearts of the audience to experience happiness, anger, and mixed sadness, and there will be many touching stories in this film.

1. A Beautiful Story

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In addition to a compelling storyline and supported by quality film artists, the audience of this film will also be spoiled with beautiful visuals with the backdrop of the beautiful hills and beaches in the Mandalika Lombok NTB area, which is being developed by ITDC, as one of the government's five priority super tourist destinations. The Mandalika will also host the MotoGP world motorbike racing series starting in 2021 at the Mandalika Street Circuit within the area.

ITDC President Director Abdulbar M. Mansoer explained, "ITDC's involvement in the production of the film 'Akad' is one of the efforts to promote the Mandalika area nationally through a creative approach, which we hope will also encourage the development of the creative industry in Indonesia, especially in the field of film. The involvement in this film is also one of ITDC's support for the Kemenparekraf program, which encourages tourism promotion through film media."

"According to us," added Abdulbar, "producing films that sell beautiful and unique locations in certain areas is a creative step in promoting a tourist destination to the public, especially among millennials. Moreover, currently, there is a growing trend of tourists visiting areas that are the location or backdrop of a film. In the future, it is hoped that more production houses will utilize shooting locations in the Mandalika so that the name of the Mandalika becomes more known to the public and is able to attract tourists to the area."

2. Has a Deep Meaning

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"The song "AKAD" has a very deep and sacred meaning for every couple in Indonesia, even young couples who make the song their love story theme song. This song has become one of the most phenomenal Indonesian songs, which has been viewed more than 106 million times on YouTube.

The film "Akad," inspired by a song, is intentionally presented in a very simple yet memorable way. It can be a must-watch film for every young couple, or maybe for those who do not have a partner yet, to have a glimmer of hope that they can meet their soulmate anywhere and anytime. If the song "AKAD" is a mandatory song for everyone, especially for couples, hopefully this film "Akad" can become a mandatory film for young people and their parents when it is released," concluded Adi Sumarjono.

(kpl/pur/frs)