BRI UMKM EXPO (RT) 2025 Ready to be Held, A Platform for Local Entrepreneurs to Level Up!

Kapanlagi.com - PT Bank Rakyat Indonesia (Persero) Tbk (BRI) is once again holding the BRI UMKM EXPO(RT) 2025 as part of its commitment to support micro, small, and medium enterprises (UMKM) in Indonesia. This event will take place from January 30 to February 2, 2025, at ICE BSD City, with the theme "Broadening MSME's Global Outreach."

BRI's President Director Sunarso stated that this event aims to enhance the capacity of UMKM, encourage them to level up, and expand access to global markets.

"By opening access for UMKM to global markets, we can create more productive job opportunities, enhance Indonesia's competitiveness, and strengthen the national economy," said Sunarso at Menara BRILiaN, Friday (January 24, 2025).

1. Various Programs Have Been Prepared

BRI has also prepared various empowerment programs for MSMEs, such as Rumah BUMN, BRIncubator, and Brilliant Young Entrepreneurs, which will culminate in this event.

This year, BRI MSME EXPO(RT) 2025 received an extraordinary response from MSME actors. Out of 3,006 registrants, 1,000 outstanding MSMEs successfully passed the selection and will be showcased in five main categories.

2. Improve the Quality of MSMEs

Among them are Home Decor and Craft (153 MSMEs), Food and Beverage (358 MSMEs), Accessories and Beauty (181 MSMEs), Fashion and Wastra (273 MSMEs), and also Healthcare and Wellness (35 MSMEs).

BRI's Director of Small and Medium Enterprises, Amam Sukriyanto, emphasized that the empowerment programs carried out by BRI will focus on improving the quality and quantity of MSMEs.

"BRI MSME EXPO(RT) 2025 is one of the empowerment programs conducted by BRI with the aim of enabling MSMEs not only to market their products to the local market but also to penetrate regional and global markets," said Amam.

3. Record Business Agreements

In the previous year, BRI UMKM EXPO(RT) recorded business agreements worth USD 81.3 million with 86 buyers from 30 countries. This year, Amam targets to increase transactions to USD 89 million and add the number of buyer countries to 33.

"Our buyers are also continuously increasing in number, last year there were 30, this year we added 3 countries," he explained.

4. Visitor Target of Up to 50 Thousand People

In addition, the number of UMKM participants also increased from 750 participants last year to 1,000 participants this year. They are not only opening physical booths at this event but also gaining access to online sales models.

Amam also targets the number of visitors to increase to 50 thousand people. With a larger number of visitors, the transaction value from the UMKM exhibition is expected to reach Rp 50 billion.

"So we hope that the transaction achievements during the exhibition period will definitely be higher compared to previous years," he said.

5. Various Activities

In addition to the UMKM product exhibition, this event also features various activities, such as Partner Gathering, Talkshow, Workshops, and prestigious competitions like the Indonesia Barista Championship and the Indonesia Brewers Cup Championship organized by SCAI.

Not only that, visitors can also enjoy Nusantara Culinary and Fashion Show showcasing the best UMKM products from Indonesia. With various flagship programs and ambitious targets, the BRI UMKM EXPO(RT) 2025 is expected to become a catalyst for the growth of UMKM on the international stage.

(kpl/far/dyn)