City Vision Launches Latest Innovation, BRT Stops in Jakarta Transformed into Immersive Experience

Kapanlagi.com - Every day, the city of Jakarta continues to face busy streets, showing the hustle and bustle of urban life. Jakarta is already known as one of the metropolitan cities due to its traffic density.

Therefore, more and more people in Jakarta are switching to public transportation for their daily travels, especially TransJakarta. City Vision, the largest Out-of-Home (OOH) media company in Indonesia, proudly introduces its latest innovation, City Vision Bus Shelter Advertising at 10 (ten) Bus Rapid Transit (BRT) stops located along Jl. Thamrin - Sudirman and other crowded areas.

1. City Vision Bus Shelter Advertising

Credit: Istimewa

City Vision decorates main roads and train stations with iconic digital LED and high-quality billboards that accompany passengers or commuters from departure to destination.

With the launch of City Vision Bus Shelter Advertising, City Vision is now the only OOH media company that offers the entire TransJakarta network, ranging from TransJakarta bus branding to advertising space inside and outside BRT shelters.

In addition, City Vision's TransJakarta advertising network dominates the Sudirman-Thamrin streets with a variety of shelter options and bus routes located on the main CBD streets of Jakarta.

2. Present in All Jakarta

Credit: Special

Meyrick Sumantri, Co-Founder and Co-CEO of City Vision, said, "Together with our partner, TransJakarta, City Vision introduces City Vision Bus Shelter Advertising as our latest product. To date, City Vision has been present in 10 BRT shelters located throughout Jakarta. These 10 BRT shelters include: Bundaran HI, Tosari, Dukuh Atas, Karet Sudirman, Polda Metro, GBK, Monas, CSW Asean, Harmoni, and Ragunan.

This latest innovation provides advantages for brands and creative economy players where they can promote their products attractively - reaching TransJakarta passengers and general road users. With the presence of this product, we also encourage more people to use public transportation for their daily activities."

3. Has Arrived with Starry Night Design

Credit: Special

With a commitment to continuous innovation, City Vision launches City Vision Bus Shelter Advertising with an immersive experience. This latest innovation provides new opportunities for companies and brands to enhance brand visibility in a different way.

With the presence of City Vision Bus Shelter Advertising, City Vision transforms the interior of BRT Stops into an immersive experience using designs from world-renowned artists such as Van Gogh, Claude Monet, Gustav Klimt, and Katsushika Hokusai.

This innovation has been implemented in 3 (three) BRT Stops, namely Tosari Stop with the Starry Night design, Dukuh Atas Stop with the Water Lilies & Poppy Field design, GBK Stop with the Portrait of Adele Bloch-Bauer design, and its back side with the Mount Fuji design. Not only presenting attractive art designs, the interior is also equipped with interactive elements that create an immersive experience for TransJakarta users.

4. Transportation Center that Provides Convenience

Credit: Special

"Located near offices, malls, apartments, and hotels, the BRT stop serves as a transportation center that provides convenience for people who use TransJakarta for traveling. Positioned strategically, the BRT stop along Jl. Thamrin - Sudirman becomes the right transit center for brands to increase visibility and brand or product awareness," said Fadly Hasan, Director of Services and Business at TransJakarta.

"City Vision is the only OOH media that has the most complete advertising network on TransJakarta, ranging from inside buses, outside buses, to stops. We welcome this latest innovation which will certainly make TransJakarta users more comfortable and attract other people to use TransJakarta," he continued.

5. Enthusiastic Society

Furthermore, the innovation of TransJakarta Bus Shelter Fillers has been widely discussed on social media because the community is very enthusiastic about the new atmosphere of the BRT interior.

“We have received a very enthusiastic response from TransJakarta users and the community on social media. The hope is that this enthusiasm continues and more people enjoy the excitement of traveling with TransJakarta,” concluded Meyrick.

(kpl/dyn)