Emtek Media Partners with Playtopia, Bringing Family Entertainment Experience from TV Screens to Real Playgrounds

Kapanlagi.com - Emtek Media has officially formed a strategic partnership with the Playtopia playground network to combine the strengths of content and leading Intellectual Property (IP). This collaboration presents a holistic family entertainment experience, from content on the screen to direct physical interaction.

This step is taken in response to the shifting behavior of Indonesian families who are increasingly prioritizing quality time together. The market potential for children and families in Indonesia is significant, with 44.14 million children aged 5-14 years and 88.64 million parents from Generation Z and millennials.

Data shows that outdoor activities have increased by 59 percent, accompanied by a 60 percent growth in the playground industry. This partnership becomes a 360-degree solution for families to obtain a safe entertainment ecosystem.

1. Aiming to Bring Favorite Characters to the Real World

Emtek Media's Programming Director, Harsiwi Achmad, explained that this integration aims to bring favorite characters to the real world. The presence of popular IPs in Playtopia will make it easier for audiences to enjoy content in their physical daily lives.

"We want to present content that is enjoyed by both children and parents, not just on screens but also in their daily lives. Through Playtopia, we can bring our IP and brand closer to family life," said Harsiwi Achmad when met at Gandaria City, South Jakarta, Thursday (30/04/2026).

2. Emtek Leads the Children's Category Thanks to Mentari TV and Vidio

Emtek Media, through Mentari TV, currently leads the children's TV category, while Vidio has recorded a 41 percent growth in children's content consumption. The transformation of Playtopia, which now features VR gaming and go-karting in 52 locations throughout Indonesia, has become the main attraction of this collaboration.

Mutia Nandika, Chief Revenue Officer of Emtek Media, added that parents today prioritize active parenting. The large family segment is the main focus in providing safe and relevant experiences for the media ecosystem.

3. Want to Provide a Safe and Relevant Experience for Children

Emtek Media Partners with Playtopia (credit: KapanLagi.com/Fikri Alfi Rosyadi)

"Nowadays Gen Z parents are embracing active parenting, where families increasingly prioritize quality time together. With 44.14 million children and 88.64 million parents, this segment has become our main focus," explained Mutia.

"Through collaboration with Playtopia, we are providing an experience that is not only enjoyable but also safe and relevant for children and parents, while complementing the Emtek Media ecosystem," added Mutia.

4. Cipung Character Will Be Present

As part of the collaboration, popular IPs like the Cipung character will be directly present in Playtopia through various interactive activities. This is expected to connect real-world engagement with the reinforcement of content in the digital realm sustainably.

CMO of Playtopia, Karina Yenadia Winato, emphasizes her commitment to providing a trusted play space for the community. High safety standards are key to creating meaningful moments for parents and children.

"With high safety and cleanliness standards, Playtopia becomes a trusted space for families. Through this partnership, we are providing shared experiences that create meaningful moments for children and parents," concluded Karina.

(kpl/far/pit)