Kapanlagi.com - Instagram is now one of the most popular and widely used social media platforms. It is not only used for personal purposes such as making posts or searching for information, but it can also be used for selling products. In fact, it can be said that the prospect of selling via Instagram is quite promising. It is not surprising that many people are now interested in learning how to sell on Instagram.
The benefits of selling on Instagram are quite tempting. However, in order to obtain maximum profits, you cannot simply post your products without considering some important factors. Moreover, Instagram also has several special features that you can utilize in your Instagram selling strategy.
So, how to sell on Instagram to the maximum? Here is a summary of various sources.
1. Create Special Account
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To start a business on Instagram, first you need to create a special Instagram account. Yes, avoid using personal accounts for selling. Because, this can actually disturb your followers on your account, and they may unfollow you. To appear more professional, on your special account binsikalian
To facilitate the continuity of your business, you can write various information. For example, operating hours, telephone number. If you have a website, you can also include the website link in the profile bio.
In addition, it is recommended to set your Instagram account for selling as a business account. The way to change your personal Instagram account settings to a business account is also very easy. To do this, you can follow these steps.
- First, open your Instagram profile.
- Then, tap the "Edit Profile" button.
- Next, tap the three-line icon to access the settings menu.
- Then, tap the Account option.
- After that, select the Switch to Professional Account option.
- Once done, a notification will appear containing terms and conditions. Swipe to continue. You will then be directed to choose the appropriate profile. Select the profile that matches your business. Then, tap Ok.
- Done, your special business account is now ready to be used.
2. Connect with Facebook
After creating a business account, the next step to selling on Instagram is to connect your account with Facebook. This will be useful for promotional purposes. By doing so, whatever you post on Instagram will automatically appear on Facebook. The process of connecting Instagram and Facebook is also very easy, you can follow these steps.
- First, open your business Instagram account.
- After that, click on the edit profile menu.
- Then, in the Public Business Information section, select a page.
- Next, choose the page you want to connect or you can also choose to create a new Facebook page.
- Enter your Facebook account, follow each instruction until it is completed and declared successful.
3. Posting Product Catalog
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Posting a product catalog is an important part of selling on Instagram. However, you cannot just post any product catalog. There are several important things to consider when posting a product catalog.
Post products at specific times when many people are actively using Instagram. In addition, you must also create interesting posts and provide clear information about the products being sold. Pay attention to the use of interactive language in the caption column to attract people to make a purchase.
4. Utilize Various Features and Hashtags
In order for selling on Instagram to be successful, you need to utilize the various features available on Instagram. Currently, Instagram has provided various special features that make it easier for us to do business. One of them is the shopping feature. This feature can be activated through the following steps.
- First, open your Instagram business profile.
- If done, click the icon that looks like three lines.
- Then, select Settings.
- Next, select the Business option, then tap the Shopping option.
- If done, select the Product Catalog you want to link to your account.
- Then, press the Done button.
In addition to utilizing the shopping feature, you can also maximize the performance of your posts by using various hashtags. The use of hashtags has been proven effective in improving the performance of posts on Instagram. For selling, it is advisable to use hashtags that are potentially searched by Instagram users. Usually, these hashtags can be related to the type and quality of the product.
5. Evaluation of Insights
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The last and equally important way to sell on Instagram is to evaluate the performance of each post or insight. Business Instagram accounts are equipped with special features that allow account owners to evaluate the performance of each post.
From this insight evaluation, you can determine the right time to upload content and the quantity in a day. In addition, from insight evaluation, you can also read the characteristics of your audience or followers on Instagram. Therefore, insight evaluation is very important for developing business on Instagram in the future.
Those are some reviews on how to sell on Instagram to make it popular and achieve maximum results. Hope it's useful and good luck!
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Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.