Leave Behind What Makes You Stuck, Kahf Emphasizes the Importance of Fighting Yourself in the Month of Ramadan Through the Campaign 'You Who Must Defeat Yourself'

Kapanlagi.com - In this holy and blessed month, Muslims around the world are striving to earn His pleasure. The month of Ramadan is a time that prepares many paths for charity to gain multiplied rewards.

Not only through fasting, but the mercy from Allah SWT can also be obtained by increasing good deeds, strengthening faith, and sharing with others. Amid various challenges during the month of Ramadan, Muslims are encouraged to increase good deeds, strengthen faith, and share with others. However, their struggle to obtain abundant blessings from Allah SWT means they must be willing to face the challenge of conquering themselves every day.

Kahf, one of the brands of men's personal care products from ParagonCorp inspired by universal Islamic values, is motivated to remind fellow Muslims to conquer themselves, surpass limitations, and develop into their best version. Their spirit leads to the organization of the "Pejuang BerKahf" series of events in 2025. One of the campaigns raised by Kahf this Ramadan is "You Who Must Defeat Yourself".

The "Warriors of Kahf: Ramadan Gathering - You Who Must Defeat Yourself" event took place on March 6, 2025. The event was enlivened by the players behind ParagonCorp and Kahf, a number of brand ambassadors from Kahf itself, as well as renowned ustadz. In addition, the attendees were also treated to a special performance featuring a monologue from the Jakarta Art Theatre and a collaboration between Kunto Aji and Armand Maulana.

1. Ramadan Calibration of Feelings

Kahf holds the Ramadan Gathering "You Who Must Defeat Yourself". (credit: KapanLagi.com/Ratri)

According to Harman Subakat, Group CEO of ParagonCorp, Ramadan is a time for feelings to be calibrated. Feelings help humans understand what faith is, who the Lord of the universe is, and explain the meaning of life.

At least, there are three feelings that must be embraced as humans: (1) the feeling of gratitude and appreciation, (2) the feeling to always be beneficial to those around, and (3) the feeling to maintain shared feelings. Together with these three feelings, the process of reflection on everything experienced in this world will be intertwined because it is remembered that all events occur by the will of the Almighty.

"InsyaAllah by reminding each other, supporting each other, sharing strengths, sharing enthusiasm, stories of goodness, and the path of goodness, the chosen path can be traversed well. Therefore, what exists today, the ecosystem we have created today must continue to grow and be passed down from generation to generation. Although challenges will always exist, we must remain united to continue advancing on the path of goodness as brothers in arms." said the CEO.

2. You VS You

Kahf held a Ramadan Gathering "You Who Must Be Defeated". (credit: KapanLagi.com/Ratri)

Nowadays, there are increasing stigmas developing within society. These stigmas are not just mere words that "go in one ear and out the other," but can hinder someone from taking action. One of the stigmas that has been widely discussed on social media lately is the stigma against men being forbidden to talk about what they are facing.

The party behind Kahf's Brand Building, Billy Dharmawan, stated that the above stigma can be broken by 'opening our ears' to one another. "By listening and supporting each other, we can overcome the biggest obstacle: fighting against ourselves, to continue to grow and become better. We (Kahf and the KahfBro) strive to keep fighting against ourselves in order to achieve His blessings," he expressed.

3. The Greatest Enemy of Life Resides Within Oneself

Kahf holds the Ramadan Gathering "You Who Must Defeat Yourself". (credit: KapanLagi.com/Ratri)

The event "Kahf Warriors: Ramadan Gathering - You Who Must Be Defeated" concluded with a sermon before the time for breaking the fast. The sermon was delivered by Ustaz Abdurrahman Zahier. According to him, the enemy that humans must face is their own desires. Meanwhile, anger becomes the greatest battle that needs to be anticipated from the very first moment it arises.

"The true winner in the end is not the one who conquers the world. It is not those who dominate the economy. It is not those who capitalize on the market. Rather, (the true winner is) the one who successfully conquers themselves before others." Ustaz Abdurrahman Zahier stated in his sermon.

Examples of the struggle of conscience can be seen in the story of how Sayyidina Ali had to confront his inner battle with his desires during the Battle of Khandaq. Sayyidina Ali hesitated to kill his enemy because he was afraid that his intention was not based on Allah SWT, but rather on his own desires.

(kpl/rtr)