Understanding the Meaning of Persuasion in Texts Along with the Structure and Examples

Kapanlagi.com - As someone interested in advertising and communication, understanding the meaning of persuasion is important. It can be a strategy for you to invite or attract the audience's attention to something, whether it's a product or a specific movement.

The meaning of persuasion is a subtle persuasion to convince others about something. You can convey persuasive text in various forms, such as writing, video, or direct action. You also need to pay attention to the structure or arrangement of the text in order to attract the audience.

The meaning of persuasion in a movement usually serves to encourage others about a specific issue considered important. Well, for more clarity, please see various information about persuasion along with the following examples.

1. Meaning of Persuasion

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Before going into an explanation of the text structure, first understand the meaning of persuasion. According to the Great Dictionary of the Indonesian Language (KBBI), the meaning of persuasion is an invitation to someone by giving reasons and good prospects that convince or gently persuade them.

There is also persuasive paragraphs that aim to prove the writer's opinion. The characteristic of persuasive paragraphs is that they are persuasive or convincing to the reader in a subtle way. Thus, persuasion can be said to have the goal of influencing someone to believe something that you believe.

According to Wiyanto in the book "Terampil Menulis Paragraf", persuasive paragraphs aim to convince, invite, or influence readers to do something as written in the paragraph. This shows that the pattern of persuasive communication is different from everyday communication. You need to prepare important points arranged in an interesting language to influence the audience.

As an easy example to find, you can pay attention to persuasive texts in campaign content leading up to elections. To build an image, campaign content for elections usually uses specific diction, such as "people-oriented", "honest", or "trustworthy".

2. Persuasive Text Structure

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After understanding the meaning of persuasion, it's time to discuss the structure of the text. As previously explained, the pattern of persuasive communication is different from everyday communication. This happens because there is a structure intentionally arranged for persuasive texts. To find out, you can pay attention to the following persuasive text arrangement.

1. Issue Introduction

The introduction of the issue or the introduction is at the beginning of the paragraph. The introduction to the issue you will address is necessary as the basis for development in the next sentence.

2. Series of Arguments

You can fill the series of arguments with your opinion on the previously conveyed issue. To support your opinion, include relevant data. This way, your opinion will not only sound like baseless comments. This way, your arguments will certainly be more convincing.

3. Call to Action

You can start making a call to action after finishing conveying the arguments. Use encouraging sentences to readers or viewers to do something relevant to your arguments. It doesn't have to be explicit, your call to action can also be implied.

4. Restatement

You need to give a restatement at the end of the persuasive paragraph. You can fill it with a distinctive closing sentence, such as "thus" or "therefore." It can also be with an interesting slogan.

3. Example of Persuasive Text in Campaign

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The meaning of persuasion as a subtle persuasion can be easily found in advertisements. Usually, advertisements have slogans that are specially made to attract customers. The chosen language can also be adjusted to the current trend, made flexible, and concise. This way, readers or viewers feel more comfortable when trying to capture the message.

This is done so that the product is easily remembered. After potential customers remember it, they will buy it when they need it someday. Attracting, remembering, and then buying the product is indeed the goal of advertisements. In addition, persuasive texts are also often used in specific movement campaigns, such as promoting environmental awareness. According to Bola.com, here are some examples that you can pay attention to.

- Issue Introduction

Trash is a quite concerning issue. Look around, there are still many large and small trash scattered around us. Sometimes many people underestimate that small trash without knowing the impact it will cause. No matter how small, trash is still trash.

- Series of Arguments

Trash that we throw anywhere will not disappear by itself. Especially if the trash is inorganic or trash that cannot be decomposed by the soil.

However, it doesn't mean that we can dispose of organic waste anywhere. Decomposable trash will still not disappear instantly. Throwing trash anywhere still carries the risk of inviting unwanted diseases.

Not to mention the direct impact that makes us uncomfortable. The smell will reach our noses too who throw it away. Before complaining, complain about yourself who doesn't throw garbage in its place.

- Statement of Invitation

Therefore, throw garbage in its place. It's that simple, then various negative impacts will be avoided. Appreciate the people who have been instrumental in maintaining cleanliness. They wake up and work much earlier than us, in the cold, tired, because of our reckless garbage disposal.

- Reaffirmation

Respecting them is the same as respecting ourselves because when we throw garbage carelessly, we will become dirty individuals like the garbage itself. Let's throw garbage in its place and maintain cleanliness.

Well, KLovers, that's an explanation of the meaning of persuasion along with examples that you can understand.

(kpl/gen/ans)