Kapanlagi.com - Advertisement is a way to introduce products to the general public. Advertising is very important to attract someone's interest in the offered information. According to its objective, advertising aims to influence readers. Therefore, advertisements must be attractive, clear, informative, and use persuasive language.
It is important for you to know that advertisements are divided into several types based on their content, media, and objectives. For those of you who are not familiar with the complete explanation of these types of advertisements, here is a complete review of the types of advertisements to enhance your knowledge. Let's take a look right away.
(credit: freepik)
Advertisements based on content are divided into 3 types. The advertisements are divided based on their content, consisting of announcement advertisements, request advertisements, and public service advertisements. To understand more clearly, please read the following explanation.
- Announcement Advertisements
Announcement advertisements are a type of advertisement that contains notifications or information for the public. The purpose of this type of advertisement is to inform the public that there will be an upcoming event. This announcement advertisement will explain in detail the type of event, time, and place. An example of this type of advertisement is a music concert.
- Request Advertisements
Next, the type of advertisement that you need to know is request advertisements. Examples of request advertisements include job vacancy advertisements. This is because the advertiser is in need of someone's services.
- Public Service Advertisements
Public service advertisements are advertisements that aim to provide explanations to the public about a certain matter. Public service advertisements are often created by government agencies or institutions to increase public awareness about a certain issue. An example of a public service advertisement is the prohibition of littering.
(credit: freepik)
Advertisements based on media are divided into 4 types. The advertisements are divided based on electronic, internet, television, and radio media. To know more details, please read the following explanation.
-Electronic Advertisement
The first type of advertisement based on media is electronic advertisement. Usually, this type of advertisement is found on television and radio. The result of this electronic advertisement is in the form of video or audio as a medium for conveying messages in an advertisement.
Generally, electronic advertisements can be found on electronic devices such as TV and radio. This type of advertisement emphasizes video and audio as a medium for conveying messages in the advertisement. Advertisement on the radio focuses more on intonation.
-Television Advertisement
Next, the type of advertisement that you often encounter is television advertisement. Through television, the conveyed advertisement will be more detailed. This type of advertisement has characteristics such as sound, image, and motion. Some types of television advertisements include ad lib, animation, backdrop, caption, credit title, live action, music, promo ad, property endorsement, running text, sponsor program, stop action, superimposed. Television advertisements are considered easier to understand because they have clear audio and visuals.
-Radio Advertisement
The next type of advertisement is radio advertisement. Usually, this advertisement is conveyed through radio media and only consists of sound without any images. For those who often listen to the radio or drive frequently, they must have heard this radio advertisement, such as public service announcements, advertisements offering services, and others.
-Internet Advertisement
Next, the type of advertisement based on media is internet advertisement. Meanwhile, TV commercials rely on a combination of cheerful images and catchy music to be easily recognized by the public.
-Television Commercials
Next, the type of commercials that you often encounter is television commercials. Through television, the conveyed commercials will be more detailed. This type of commercial has the characteristic of having sound, images, and motion. Some types of television commercials include ad lib, animation, backdrop, caption, credit title, live action, music, promo ad, property endorsement, running text, sponsor program, stop action, superimposed. Television commercials are considered easier to understand because there is clearer audio and visual.
-Radio Commercials
The next type is radio commercials. Usually, these commercials are conveyed through radio media and only consist of sound without any images. For those who often listen to the radio or often drive, they must have often heard these radio commercials, such as public service announcements, advertisements offering services, and others.
-Internet Commercials
Next, the type of commercials based on media is internet commercials. This type of advertisement can be found on blogs, websites, social media, search engines, and so on. Examples of internet ads include banner ads on blogs, social media endorsements, and so on. In fact, this type of internet advertising has spread widely and is considered very effective because many people now access the internet more.
(credit: freepik)
Advertisements based on purpose are divided into 2 types. The advertisements that are divided based on purpose consist of commercial advertisements and non-commercial advertisements. To find out more, please read the following explanation.
-Commercial Advertisements
Commercial advertisements are a type of advertisement that aims to seek economic profit. This is done to influence sales growth. Commercial advertisements themselves are further divided into 3 types, namely consumer advertisements which aim to seek profit where the target audience is end consumers. Business advertisements, which aim to seek business relations where the target audience is distributor partners or product distributors. Professional advertisements, which aim to seek economic profit where the target audience is professionals.
-Non-Commercial Advertisements
Non-commercial advertisements are a type of advertisement that aims to provide social information or warnings to the public. In other words, this type of advertisement does not have any economic goals at all.
Those are the various types of advertisements based on content, media, and purpose. Hopefully, this will increase your knowledge.
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