August 17th Core ala Gen Z, Check Out the Recap of the Fun Moments from the Pampering Fishing Competition with by.U and Content Creators!

Kapanlagi.com - The moment of August 17th has passed, but the vibes and spirit are still felt to this day. This year, there was something very different about the celebration of Indonesia's 80th Independence Day. It wasn't just a ceremony or a tug-of-war competition, but a series of unique and creative competitions ala Gen Z that made the atmosphere even more lively. One of them is the Pampering Fishing Competition presented by by.U, held on August 16, 2025, at Lubana Sengkol, South Tangerang.

A lineup of hit influencers and content creators also participated in this fun competition. So, in addition to the fishing competition filled with laughter and surprises, there were also funny, creative moments that are definitely super relatable to the lifestyle of today's youth. The bottom line is, this August 17th really felt fresher, more contemporary, and of course, lively!

1. Part of the Festivity of the Independence Party Segitunya by.U

The content creators who enliven the Independence Party Segitunya by.U. (c) by.U

This year, by.U is making a new breakthrough with a different concept for the independence celebration. Through the campaign 'Pesta Merdeka Segitunya - United We Party, Together We are Independent', by.U presents the independence vibes in a Gen Z version full of freedom of expression. The way to celebrate may be unusual, but the fun is real!

This party is not an ordinary event, but a collaborative celebration that brings together various communities, content creators, influencers, and loyal by.U customers. Thousands of people signed up through social media to experience the excitement firsthand. With this unique concept, the 17th is not just a classic competition, but also a platform for young people to express themselves, showcase their creativity, and celebrate independence together in their own way.

2. The Fun Fishing Competition Kicking Off the Excitement of the Indonesian Independence Celebration

The Excitement of the Fun Fishing Competition by.U. (c) Instagram/ustore.lab

The series of Merdeka Festivities was officially opened with the super exciting Fun Fishing Competition on August 16, 2025. by.U invited several well-known names such as Zee Asadel, Sintya Marisca, Marshel Widianto, and Adul to join in the fun with 100 other selected participants. It's no surprise that from the morning, the atmosphere was filled with enthusiasm.

Participants didn't just fish, but also looked stylish with their creative OOTDs. What’s even cooler, the participant with the most standout OOTD received a special surprise prize from by.U! It was super fun, because in addition to the fishing competition, participants were also taught tips on making effective bait to quickly catch fish.

Not stopping there, there was also a Live Cooking session with Chef Jesselyn, the winner of MasterChef Indonesia, who cooked fresh snapper curry right from the catch. This live cooking definitely added to the experience and excitement of the Fun Fishing Competition. The fun didn’t stop there. After the competition, the participants had a meal together followed by a fun karaoke session with Rizwan Fadilah alias Njan and Marshel Widianto.

Here are the winners of the Pampering Fishing Competition by.U who successfully took home some cool prizes:

Most Skillful Winner: @ahmadkemalizzulhaq & @apriprsty (Trip to Japan 7D6N + pocket money!)

Heaviest Winner: @ariefapriwijaya (Sanken Refrigerator)

Heaviest Winner: @Arjuna_aj (Iffalcon TV)

Lightest Winners: @wsnusptyh, @hanzoe12, @ariefapriwijaya (total prize of Rp600 thousand)

In addition, there are still 17 other winners who received e-wallet balances totaling Rp3.4 million. Isn’t it amazing that a fishing competition can have such fantastic prizes?!

The Merdeka Party by.U truly serves as a platform for Indonesian youth, especially Gen Z and Gen Alpha, who want to celebrate the 17th in an unconventional way while still enjoying togetherness. The way of celebrating may be unusual, but the fun is real.

Not only featuring the Pampering Fishing Competition, the Merdeka Party Segitunya by.U also presented the peak event, which is the August 17th Ceremony with content creators that took place on August 17, 2025, at Block S Field, South Jakarta. After the ceremony, there were also various interesting competitions such as the Kite Decoration Competition and the Motorcycle Decoration Competition.

All of these activities are proof that by.U is very close and relatable to young people. Moreover, by.U's flexible products truly meet their needs, such as scrolling through social media, creating content, streaming, and gaming together. All of this can be enjoyed with Telkomsel's No. 1 Signal, plus the freedom to manage internet packages according to lifestyle directly from the by.U app.

Come on, check out the excitement of the Pampering Fishing Competition and the series of the Merdeka Party Segitunya by.U by following Instagram @byu.id so you don't miss out on other cool activities! Together We Celebrate, United We Are Free!

(kpl/wri)