Enlivened by Padi Reborn, Don't Miss the Cool Local Virtual Expo Jatim Road to BRILIANPRENEUR 2021

Kapanlagi.com - The pandemic, which has not yet seen its end, has made the situation still not conducive. The most obvious impact is felt by SMEs who are experiencing the real impact of the pandemic. Therefore, the Ministry of SOEs, together with the East Java Provincial Government, Bank Indonesia, BRI, Wingsfood, and Jayaboard, held a creative industry exhibition for SMEs as part of the Cool Local Jatim Road to BRILIANPRENEUR 2021 event. This cool event certainly helps SMEs to rise during this pandemic. What is it like?

Lasts for a Full Month

The Virtual Exhibition of Cool Local Jatim Road to BRILIANPRENEUR 2021 took place from August 1-31, 2021. As a tangible manifestation of supporting the rise of SMEs in Indonesia, the government through SOEs appointed BRI as the organizer of the National Movement Proud of Indonesian Made. This is in line with BRI's vision to help SMEs rise in the midst of these limitations.

251 Cool SMEs Selected to Represent East Java

East Java is designated as the province appointed as the organizer of the National Movement Proud of Indonesian Made in August 2021. In addition to the large number of MSMEs in this province, the population is also massive and can become a market share for MSME products.

There are 251 selected MSMEs representing East Java and consisting of several industries such as fashion, food and beverages, home décor & craft, accessories, and beauty. Among the many MSMEs involved are BRI, Bank Indonesia, the Cooperative and SME Agency of East Java Province, the Industry and Trade Agency of East Java Province, the National Craft Council of East Java Province, One Pesantren One Product (OPOP) of East Java Province, Rumah BUMN, Wingsfood, and Jayaboard.

BRI's Deputy Director, Catur Budi Harto, believes that this event will be a stimulus for MSMEs to maximize the use of digital platforms such as PaDi UMKM, Shopee, Tokopedia, and BliBli. It is even possible that this virtual exhibition will also be a new opportunity for East Java MSMEs to penetrate the national and international markets.

“Through this activity, it is hoped that MSME players can make their businesses more modern (Go Modern), implement digitalization (Go Digital), and expand their online market networks (Go Online), which ultimately not only enables them to compete in the local market, but also succeed in the global market as Export-oriented MSMEs (Go Global),” explained Catur.

Opening Ceremony Opened Directly by the President of Indonesia

The opening ceremony of the Local Keren Jatim Road to BRILIANPRENEUR 2021 event will take place on Saturday, August 7, 2021, at 14:00 WIB and will be officially inaugurated by the President of Indonesia, Joko Widodo, virtually. Not only that, several important figures will also be present, such as the Coordinating Minister for Maritime Affairs and Investment, Luhut B.Pandjaitan, the Minister of State-Owned Enterprises, Erick Thohir, the Governor of East Java, Khofifah Indar Parawansa, and the President Director of BRI, Sunarso.

Enlivened By Fashion Show, Traditional Dance, and Padi Reborn

Not only that, the Opening Ceremony of the Local Keren Jatim Road to BRILIANPRENEUR 2021 event will be even more lively with captivating performances by the performers. Such as fashion shows and the traditional dance of East Java, Tari Remo. So, make sure you watch the live streaming on August 7, 2021, only on Vidio!

Another thing to look forward to is the performance of the Indonesian band, Padi Reborn. The singer of Mahadewi will enliven the Opening Ceremony of the Cool Local Jatim Road to BRILIANPRENEUR 2021 event and inject spirit to rise during the pandemic.

So, continue to support Indonesian MSMEs to rise and don't miss the virtual exhibition of Cool Local Jatim Road to BRILIANPRENEUR 2021. Also, don't miss out on various attractive promos presented by BRI for its loyal customers. Just mention BRI e-pay, BRI Direct Debit, Debit Card, and BRI Credit Card.

Get discounts and cashback for every transaction using Debit Card, Credit Card, e-Pay, and BRI Direct Debit. So, let's continue to support the rise of MSMEs during this pandemic by livening up the virtual exhibition of Cool Local Jatim Road to BRILIANPRENEUR 2021! 

(adv//eff)