Supporting Resso to Empower and Promote Local Musicians During the Pandemic

Kapanlagi.com - The Covid-19 pandemic has had a huge impact on the public, including those in the arts industry. Musicians, for example, can no longer hold concerts to greet their fans and promote their work directly.

Based on this fact, musicians have had to think creatively to stay relevant during this pandemic. Fortunately, there is a breath of fresh air coming from a social music streaming application called Resso, which continues to strive to empower and promote local musicians through various features and collaboration programs.

"Technology allows us to surpass geographical boundaries. Musicians, wherever they are, can distribute their music through various platforms, including digital music streaming platforms. At Resso, we are committed to continuously supporting local musicians through various collaborative features and programs," explained Christo Putra, Head of Music and Content, Resso Indonesia, in a press release received by KapanLagi.com.

1. Testimonials from Musicians

The presence of Resso has already begun to be felt by local musicians, such as Oslo Ibrahin, a newcomer musician from Medan, to Romantic Echoes, a solo project by J. Alfredo (guitarist & vocalist of PIJAR).

"During this pandemic, it seems that many musicians have lost a way to reach new listeners. However, with the presence of digital music platforms like Resso, this greatly helps musicians to promote our latest works during the pandemic," said Oslo.

"I don't have many opportunities to perform because of the pandemic. Therefore, I am looking for ways to connect with fans and promote my music through digital platforms," added J. Alfredo in agreement.

2. Various Resso Features

credit: instagram.com/ressoidn

In addition to collaborative programs, Resso offers musicians and fans to connect and promote their songs through various different features:

- Comment: a feature where fans and music artists can discuss. A breakthrough feature introduced in Resso, which allows fans and artists to be closer than ever before.

- Lyric quotes: this feature allows fans to express themselves by sharing desired lyric parts on social media and allows them to customize the background according to their preferences. By featuring musicians singing the song through lyrics uploaded on social media, it is a unique way for fans to support and promote their favorite musicians.

"Music streaming applications like Resso certainly open the door for my music to be discovered by new listeners. Reading people's comments about my songs is interesting and different. For local musicians like me, this gives hope that no matter where we come from, music is a universal language that can be enjoyed by everyone," concluded J. Alfredo.

(kpl/gtr)