BTN JAKIM 2025 Great Success! Providing an Economic Impact of IDR 127 Billion

Kapanlagi.com - It cannot be denied that the BTN Jakarta International Marathon (BTN JAKIM) 2025 is a tangible proof of the strength of sport tourism in Jakarta in the eyes of the world. Held on Sunday, June 29, 2025, this international running event was attended by 31,000 participants from 53 countries, nearly doubling the number compared to the previous year's event.

This event coincided with the celebration of Jakarta's 498th anniversary, featuring an iconic route from Monas to the Gelora Bung Karno (GBK) Main Stadium in Senayan. The presence of thousands of international runners and spectators also boosted the hotel, transportation, culinary, sports equipment retail, and local MSME sectors.

There is another positive note from the organization of BTM JAKIM 2025, namely the economic turnover, which is truly remarkable. Check the details below or read on Liputan6.com.

1. Significant Economic Impact

BTN JAKIM 2025 is a huge success! (Photo credit: Personal Documentation)

Based on calculations from Indonesia Muda Road Runner (IMRR), the total economic turnover generated by BTN JAKIM 2025 reaches Rp 127.1 billion. This figure comes from participants' expenditures on transportation, accommodation, consumption, sports equipment shopping, and additional tourism activities while in Jakarta.

The Race Director of BTN JAKIM 2025, Satrio Guardian, from Indonesia Muda Road Runner (IMRR), expressed appreciation for the enthusiasm of the participants and the positive contribution of this event to Jakarta.

"With a total economic impact reaching Rp127.1 billion, BTN JAKIM 2025 is not only proud as an international running event but also successfully stimulates the hospitality, transportation, culinary, sports retail, and local MSME sectors. This is concrete evidence of how sports tourism can provide significant added value to the city of Jakarta," said Satrio Guardian in Jakarta last weekend.

2. Contribution to PT Bank Tabungan Negara

In addition to boosting the local economy, BTN JAKIM 2025 also makes a significant contribution to the business of PT Bank Tabungan Negara (Persero) Tbk, which is the main sponsor of BTN. Through this event, BTN successfully added 2,615 new users to Bale by BTN during the main activation period (Race Expo, Race Day, and promotional programs).

BTN has designed various strategic programs to support digital transactions and expand the merchant ecosystem, ranging from carbo loading programs for runners, special hotel promotions for participants, to various discounts and cashback during Race Expo, Race Day, and Medal Day. Collaboration with 211 partner merchants recorded a total merchant transaction of Rp5.8 billion, while the total payment transactions by BTN customers reached Rp1.6 billion.

3. Digital Transformation of BTN

BTN JAKIM 2025 is a great success! (Photo credit: Personal Documentation)

This entire program demonstrates BTN's seriousness in supporting an active lifestyle and accelerating digital transformation. The President Director of BTN, Nixon LP Napitupulu, emphasized that BTN JAKIM is an integrated business strategy, not just a sporting event.

"BTN JAKIM 2025 is not just a running event, but a strategic momentum to expand digital customer acquisition, strengthen the merchant ecosystem, and reinforce BTN's role as a modern bank that supports an active lifestyle and digital transactions. Various promotional programs, cashback, and merchant collaborations are tangible evidence of BTN's commitment to providing the best experience for the community. This proves that BTN's transformation is not just a tagline, but real action on the ground," said Nixon.

4. The Potential of Jakarta as a Sport Tourism Destination

BTN JAKIM 2025 increasingly strengthens BTN's positioning as an innovative, relevant bank that is close to the community. This event also symbolizes collaboration and pride, showcasing Jakarta's potential as a world-class sport tourism destination, while also supporting sustainable economic growth.

In the future, it is hoped that BTN JAKIM can involve more participation from MSMEs, local merchants, and other supporting sectors, so that the positive impact on the community's economy and the strengthening of BTN's business ecosystem becomes broader and more inclusive.

5. Strategic Momentum of BTN JAKIM

“BTN JAKIM 2025 is not just a running event, but a strategic momentum to expand digital customer acquisition, strengthen the merchant ecosystem, and reinforce BTN's role as a modern bank that supports an active lifestyle and digital transactions. Various promotional programs, cashback, and merchant collaborations are concrete evidence of BTN's seriousness in providing the best experience for the community. This proves that BTN's transformation is not just a tagline, but real action on the ground,” said Nixon.

6. Jakarta's Potential as a Sport Tourism Destination

BTN JAKIM 2025 increasingly strengthens BTN's positioning as an innovative, relevant bank that is close to the community. This event also symbolizes collaboration and pride, showcasing Jakarta's potential as a world-class sport tourism destination, while supporting sustainable economic growth.

7. Hope for the Future

In the future, it is hoped that BTN JAKIM can involve more participation from SMEs, local merchants, and other supporting sectors, so that the positive impact on the community's economy and the strengthening of BTN's business ecosystem becomes broader and more inclusive.

(kpl/gtr)