Kapanlagi.com - frank green continues to expand its mission to reduce single-use plastic by opening its first experience store in Indonesia. Located at Plaza Indonesia Level 4, this store serves as an interactive space for consumers to get to know the products, experience the brand firsthand, and adopt a sustainable lifestyle in a more personal and enjoyable way.
Not just a shopping place, the frank green experience store is designed as a lifestyle destination. Inside, visitors can find a range of frank green products, customize tumblers and cups according to their color and style preferences, and explore limited edition colors that are only available at certain moments. The store is also equipped with a frank green water station for free drinking water refills and facilities to wash tumblers and cups, encouraging reusable habits in daily activities.
The opening moment of this experience store was also celebrated with the launch of two new limited edition colors, namely Pistachio Green and Bubblegum Blast. These two colors represent the playful and expressive character of frank green, relevant to the lifestyle of the current generation.
During the inauguration moment of the frank green experience store, frank green collaborated with Rossa Beauty, the beauty brand owned by Indonesian diva, Rossa. This collaboration symbolizes the meeting of two worlds: beauty and lifestyle, united by the spirit of self-expression and a conscious lifestyle.
frank green at Plaza Indonesia
On the same occasion, frank green also announced a collaboration with Nidji, which organically developed from the daily lives of the personnel and crew who have long used frank green products in various activities.
The frank green x Nidji collaboration received recognition through the Marketeers Youth Choice Awards 2026 for the category "Authentic Brand Advocate to Gen Z", affirming frank green's position as a brand that is close and relevant to the younger generation.
Firman, CEO of Maestro Nexindo Indonesia as the official distributor of frank green in Indonesia, stated that the presence of this experience store is a strategic step in strengthening the relationship between the brand and consumers. "Through the frank green experience store, we want to provide a more personal experience. Not just selling products, but also inviting consumers to directly feel the values of sustainability, personalization, and lifestyle that are the DNA of frank green," he said.
The opening of the frank green experience store at Plaza Indonesia marks a new chapter in frank green's journey in Indonesia. By combining design, function, and sustainability values in one space, frank green invites the Indonesian people to adopt an eco-friendly lifestyle in a way that feels closer, relevant, and fun.
The frank green Experience Store Plaza Indonesia officially opened to the public starting February 14, 2026.
(kpl/jje)
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