Superbank Introduces 'Celengan by Superbank': Innovative Automatic Daily Savings with 10% Interest, the First in Indonesia

Kapanlagi.com - Recently, Superbank launched Celengan by Superbank, the first innovative savings product in Indonesia that offers customers the opportunity to save daily automatically with a high interest rate of 10% per year. Celengan by Superbank is the answer to the customers' need to be able to save daily in small amounts or even spare change, safely, easily, and flexibly.

Celengan by Superbank can be accessed directly through the Superbank application which can be downloaded from Google Play Store and Apple App Store. The dominance of the Gen Z population in Indonesia, who are more active in online transactions, shows the importance of easy and secure digital banking services.

A Superbank survey shows that 80% of the Indonesian population aged 20-40 save for the future, but 60% have difficulty managing their finances, including a lack of discipline in saving. Celengan by Superbank is here as a solution that makes it easier for customers to save daily automatically by saving spare change, even from customer transactions, with a high interest rate benefit of 10% per year. The money will accumulate through rounding up the nominal amount from the main savings account, with rounding options ranging from Rp1,000 to Rp50,000.

1. A New Innovation for the Community

Celengan by Superbank will automatically 'break' when it reaches Rp5,000,000, or can be broken by customers without penalty.

"Every innovation of our products and services always considers the evolving financial needs of customers and their diverse lifestyles. With the presence of Celengan by Superbank, we not only want to encourage people to save regularly and plan for their future, but also provide relevant, safe, and easy-to-use banking experience," said Tigor M. Siahaan, CEO of Superbank.

"This is Superbank's concrete step in expanding financial access for underbanked communities in Indonesia to improve their welfare and realize their growth potential," he added.

2. Products to Facilitate Customers

Celengan by Superbank is an addition to other savings products in the Superbank application, such as Tabungan Utama and Saku by Superbank. These products are designed to facilitate customers in allocating their money for various needs, with a high interest benefit of 6% per year which is higher than most other conventional savings.

Tabungan Utama is the main account that is automatically created when first registering, while Saku by Superbank helps customers manage expenses and savings by creating up to eight Saku accounts. Customers also get additional benefits such as free online transfers to other bank accounts up to 30 times per month, and fast transfers to other Superbank accounts.

3. Superbank's High Security

Customers can also feel at ease because Superbank's information security management system has met international standards for the industry with ISO 27001 certification. This confirms Superbank's commitment to maintaining customer data security with the highest standards, along with other high security features such as PIN and biometric login in the Superbank application.

"The presence of this savings product is an important achievement for Superbank, showing our commitment to providing the best service for customers. With the support of the latest technology and trusted shareholders such as Emtek, Grab, Singtel, and KakaoBank, we will continue to innovate and expand our role in helping customers achieve financial well-being," added Tigor.

4. Making Transactions Easier for Gen Z

Superbank Introduces 'Celengan by Superbank' as a solution to the challenges of managing finances, especially for active Gen Z online transactions. The Superbank application meets international standards with ISO 27001 certification and is equipped with high-security features for customer data security. Superbank strengthens its commitment to expanding financial access for people who do not have adequate access to financial services and products.

The Superbank application can be downloaded through the Google Play Store and Apple App Store, making it easier for people to open accounts by completing personal data and verification.

(kpl/dyn)