Shopee Creates a New Milestone through 11.11 Big Sale!

Kapanlagi.com - The surprise of Harbolnas or National Shopping Day at the end of the year is definitely awaited by shopping enthusiasts. Like the 11.11 Big Sale event held by Shopee on November 11, 2020. This shopping festival turned out to bring great success and have an impact on Shopee in accordance with its vision of creating e-commerce for everyone.

Chris Feng, Chief Executive Officer of Shopee, said, "The success of 11.11 Big Sale reflects the sustainable growth of e-commerce in this region and the opportunities presented for businesses and buyers. In a changing business landscape, we are committed to helping sellers and brand partners see new opportunities, making online shopping more attractive and beneficial for consumers. In this 11.11 moment, we are also fortunate to empower the future generation through 11.11 Big Charity. We are very grateful for the strong support on this 11.11 and we will continue to build our vision to create e-commerce for everyone".

Creating a New Historical Record in 11.11 Big Sale

The ongoing 11.11 Big Sale event turned out to be a moment for Shopee to create a new record on November 11, 2020. There was an extraordinary surge in shopping throughout the whole day. Even sellers who are participating in this program for the first time have experienced a 10-fold increase in transactions. This means that Shopee has successfully brought new opportunities to entrepreneurs and SMEs.

At this moment, Shopee Live has been watched for more than 20 million hours, while the in-app game has been played over 2.5 billion times!

Summary of the 11.11 Big Sale Trend in Indonesia

A surge in shopping activity occurred during the 11.11 Big Sale. Many users choose Shopee to get the best offers from their favorite brands. The main shopping trends include:

• 4 million facial care products sold during the 11.11 Big Sale
• Home supplies becoming the favorite category, with 1.8 million storage items sold
• High demand in major cities

The surge in shopping activity on November 11 is a real growth for local businesses. Mobile phones and tablets are the best-selling categories during the peak of the 11.11 Big Sale campaign, with Xiaomi being the best-selling brand.

In Indonesia, the 11.11 Big Charity campaign received positive support in all regions. This campaign is supported by three official brand partners, namely Philips, LG, and Kao, who provided some special product collections, particularly the live streaming of the 11.11 Big Charity charity concert on Shopee Live, which was watched 1.2 million times.

(*/wri)